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Real Estate Training & Coaching School

FSBOs Aren't Anti-Agent. You're Just a Stranger.

Real Estate Training & Coaching School

Real Estate Training & Coaching School

News, Business, Business News, Careers

4.4 β€’ 705 Ratings

πŸ—“οΈ 23 April 2026

⏱️ 28 minutes

🧾️ Download transcript

Summary

Most agents think FSBOs are hostile. They're not. They're just waiting for the right agent to call. The number one reason a seller goes for sale by owner has nothing to do with commission. It has everything to do with the fact that they don't have a real estate professional they know, like, and trust. That single truth changes everything about how you approach this lead source. In this episode, Tim and Julie Harris break down the complete FSBO system using the real-world story of a legendary agent they worked alongside early in their careers β€” a man whose license plate read "Dr. FSBO" β€” who sold roughly 100 homes per year doing nothing but FSBO prospecting from a dimly lit office, nights only, spending zero on marketing. His philosophy was simple: find the symptoms, deliver the cure. That approach still works in 2026, and Tim and Julie have built on it with decades of experience and thousands of coaching clients. In this episode you will learn why the for sale by owner sign is actually a help wanted sign, how the NAR commission settlement has made FSBOs more confused and more open to professional help than at any point in the last decade, what the FSBO conversation pattern looks like and why sellers almost always raise the same objections in the same order, how to use praise and a single closing question to take the listing without ever making a pitch, why FSBOs consistently attract unqualified buyers and how to turn that reality into your most powerful close, how to handle the common "I might already have a buyer" stall using an exclusion clause, what the data shows about agent-listed homes versus FSBO properties in terms of net sales price, and why a single FSBO listing can realistically generate five to ten additional transactions through open houses, sign calls, referrals, and buyer-side deals. Tim and Julie also share their own first-year experience door-knocking and calling FSBOs, which contributed to selling over 100 homes in their first full year in real estate. This is not theory. It is a tested, repeatable system that works in any market at any price point. For scripts, show notes, and daily real estate strategy, subscribe to the free newsletter at HarrisRealEstateDaily.com. To join Premier Coaching free for 30 days, visit PremierCoaching.com. To learn about Tim and Julie's group at EXP Realty, visit WhyLibertas.com/Harris. To reach Tim directly, text 512-758-0206.

Transcript

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0:00.0

For sale by owner sellers aren't anti-agent. They're anti-risk. They've decided the juice isn't

0:06.0

worth the squeeze until you show them that it is. Post-NAR settlement for sale by owners are more

0:11.3

confused and more open to professional representation than at any point in the last decade.

0:16.6

The agents winning these appointments right now aren't pitching. They're asking the right questions.

0:21.6

So we're going to talk about exactly what that sounds like.

0:25.9

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches

0:30.1

and number one international bestselling authors, Tim and Julie Harris.

0:34.3

This is the number one daily radio show for realtors looking for a no BS authentic

0:38.6

real-time coaching experience. What's really working in today's market, how to generate more

0:43.4

leads, make more money, and have more time for what you love in your life. And now your hosts,

0:48.7

Tim and Julie Harris. So I want you guys to all open your minds to the fact that most for sale by owners

0:54.1

are for sale by honoring for one reason and one reason only. And I know you're going to find this surprising when I tell you this, but they don't know an agent. And so the way you got it, I said it, you heard I said, they don't know an agent. They know a lot of agents, no, but they're not close to one. They're not friends with one. There's no one

1:11.7

that they trust. So when you see a for sale by owner sign in the front yard, and this is true

1:17.0

in any market, in any price range, what it is most of the time is essentially a help wanted sign.

1:23.6

That's the reason that they're saying their houses for sale and they're giving you their

1:27.2

phone number. They're hoping you're going to apply if the job is selling their home. So I'm going to go over a couple of what FISBOs aren't because we need to clear out the cobwebs about this. We need to dispel some of the myths that you guys have been led to believe about for sale by owners. We'll go back. We'll go facting, shall we?

2:03.1

Right. So I'm going to tell you guys a story about Mike Pichetti. All right. So when Julie and I got into real estate, there was a guy who would only come into the office. He was like a vampire at night. You remember this, Julie? Yes. And his name was Mike Purchetti. And so Mike had two white new Mercedes.

2:03.1

And everyone in the office You remember this, Julie? Yes. And his name was Mike Purchetti. And so Mike had two white new Mercedes.

2:08.0

And everyone in the office knew that Mike came into the office and nobody else was there.

2:11.4

And I'm telling you, it was amazing. He would turn all the lights off.

2:14.4

And his office was right across from our office.

2:16.8

He actually had a light dimmer in his, this was in our Remax office. Yeah. And his little cubicle office with his, you know, he had a glass window. He had two hours. He had a dimmer. Yeah, but he had two offices and he removed the wall. So he actually had a pretty spacious office. And he had, remember his recliner seat? Yeah. So he would sit.

...

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