From Zero to $156k/Month - Here's How She Did It
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 13 May 2026
⏱️ 80 minutes
🧾️ Download transcript
Summary
In this episode, we're talking with Haley Duncan about how she went from near bankruptcy to building a multimillion dollar business doing $156K+ per month in just 12 months. Haley shares how she launched a viral product, leveraged social media, and scaled through strategic outreach.
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Timestamps
(0:00) Haley's journey from bankruptcy to $2-5M annually
(2:00) Early wins with KDP journals
(5:00) The first failed e-commerce business and hard lessons
(10:00) Taking control of bookkeeping and learning the fundamentals
(15:00) Maxing out credit cards to fund inventory
(20:00) Finding the right product idea with a manufacturer
(25:00) Building the launch list with a simple email
(30:00) Creating viral content across platforms
(35:00) Why mouth tape was the perfect viral product
(40:00) Going all in on influencer outreach
(45:00) Building a raving fan base through one-on-one outreach
(50:00) Scaling with ad agencies
(60:00) Testing and reinvesting in top content
(70:00) How hitting $1M shifts your mindset
(80:00) Applying the playbook to future products
Transcript
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| 0:00.0 | One year ago today, Haley Duncan was thinking about filing bankruptcy. Today, Haley has a business |
| 0:06.0 | that is pacing between $2 million and $5 million this year. Yes, that transformation happened in just one |
| 0:12.8 | year. Not only that, but Haley overcame two failures in her past to have a multimillion dollar |
| 0:18.7 | business that she thinks can scale to a hundred million |
| 0:22.1 | dollar exit. In this episode, you're going to hear how Haley started over after multiple failures, |
| 0:27.3 | how she launched a high margin consumable product that went viral on social media, how she used |
| 0:33.3 | one-on-one outreach in order to create connections with her customers and how she won on every |
| 0:38.4 | platform where she launched, even though she did not have a large budget to build the business. |
| 0:43.7 | This is one of our standout successes from the 1% in the last year. This is how Haley Duncan |
| 0:49.7 | went from near bankruptcy in 2025 to having a multi-million dollar business just 12 months later. |
| 0:56.5 | Haley, congratulations. You have a million dollar business. |
| 1:00.0 | I have a multi-million dollar business. |
| 1:01.5 | Yeah, you do. |
| 1:02.5 | Yes. |
| 1:03.5 | But it didn't come without its failures. |
| 1:04.5 | So let's back up a little bit because the headline will read, you went from zero to $156,000 |
| 1:10.5 | a month and a year or so. But before that, |
| 1:14.0 | there were some failures. Tell me about some of them. Well, I got the e-commerce bug in 2020, |
| 1:19.9 | and I launched a mindset journal. It was a print on demand, KDP. I had no idea what I was doing. |
| 1:28.4 | And we got 100 copies because you can buy them for like $3. |
| 1:33.2 | We sent them out and it went, it went crazy. |
| 1:37.5 | We had $20,000 that month in royalties on KDP, print on demand. |
... |
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