Do you know what big levers you're going to pull in 2025 or how you're going to score differently than you're scoring right now next year?

When do you do your year-end plan?

We're sitting here in December.

Yep.

Like, what's your cycle look like for planning?

So this whole year, 2024, has been a year of massive transition for me personally.

I have like literally changed everything

about our businesses from the way we market to the way we price things. So now everything's

monthly recurring. We used to not ever, you know, because when you come from the house-hipping world,

everything is just one-time transaction of flip a house, be done, right? And even in the world of consulting and high-ticket coaching, it's like, all right, you know, one-time,

flat fee, big fee, whatever it is, for however many months or year, whatever.

But now everything is just switched over to monthly, and it took time to get that.

But, you know, same thing with like my theory of AI making everything better and cheaper.

Everything we're doing now in the coaching front is now cheaper because you don't need as much up front.

And it's better.

So the service, not only is it just coaching now, but we're combining all of the services with everything we do.

So, for example, let's just say, our entry level program used to be 10K for a year, okay?

And you would get coaching and, you know, community and all the SOPs and resources that you need to go start flipping or wholesaling houses.

Well, today, and by the way, if you wanted to join that program, you know, you would need

at least like three to five K up front and then you can, you know, do a payment plan and do

another 3K, whatever, right?

Today, we don't even try to get that.

...