From the Vault: Growing a Mega Boutique with Facebook Ads & Authenticity with Laura Benson, Founder of Filly Flair Boutique
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 6 October 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
Every Friday I’m re-releasing one of my favorite episodes from seasons past to revisit my conversations with early guests and the business advice and practices they share! Up this week is my second ever episode with my dear friend Laura Benson, who founded and grew Filly Flair Boutique into a huge online retailer with national reach through strategic digital marketing and social media.
How do you know when to turn up your Facebook Ads? What does it mean for an e-commerce store to build an authentic connection? How can a business owner also find balance to be a wife and mother? Laura Benson, Founder and CEO of Filly Flair Boutique has grown her business from a rural South Dakota community to a multiple 7 figure business, and it’s no secret why. Join us as we meet a woman leaving her mark on the industry.
For show notes & resources visit the episode webpage below or click here.
Resources:
Filly Flair: Website | Facebook | Instagram | TikTok
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Ashley Alderson: Instagram
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I'm so excited to pop back into your inbox or your phone or wherever you listen to podcasts and bring you back some of my favorite episodes. |
| 0:09.7 | Now, I know some of you have been listening to this podcast for a long time since the beginning. |
| 0:14.8 | And maybe you've heard every single episode. |
| 0:16.5 | But for some of you who are maybe new to this episode, we wanted to bring you back some of our most |
| 0:22.3 | popular episodes so you never miss an opportunity to learn here at Boutique Chat. So today, I want to |
| 0:28.7 | bring you one of my very first episodes on the podcast with a dear friend of mine and boy has her |
| 0:33.5 | life changed since this episode aired. I need to get her back for a complete life update. |
| 0:38.7 | But the content, what she shares in terms of what she was going through at this time in growing |
| 0:44.0 | her business is incredibly valuable. So I want to bring you back to one of my favorite episodes |
| 0:48.3 | with my friend Laura Benson, the CEO and founder of Philly Flair Boutique. Now again, |
| 0:53.8 | Laura has since sold Filly Flair. |
| 0:55.4 | She's still an active part of their business, but she is talking about in this episode her |
| 1:00.4 | running Facebook ads and growing an authentic brand and what it was like really scaling this business. |
| 1:06.4 | So I hope you love this bonus episode here with Laura Benson on Boutique chat. |
| 1:15.9 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 1:20.6 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 1:25.7 | How do we scale your company and do it with the |
| 1:27.9 | balance and the happiness that we all seek? Let's hear from those insiders, experts, and |
| 1:32.5 | strategists that actually make it happen. I'm your host, Ashley Alderson from the |
| 1:36.4 | Boutique Hub, and I can't wait to chat. |
| 1:49.5 | Hey, Boutique Boss, you asked, and we are so excited to answer. |
| 1:53.3 | This week on the show, we're kicking off our guest interview episodes with someone who's not only been successful in building a great business, but doing so with transparency, |
... |
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