Hey, C.T. podcast listeners, Wade Wallace here, the founder of Cycling Tips.

No, you haven't pressed play on the wrong podcast.

This is just me promoting another offbeat cycling podcast that many of you I feel might be interested in.

Over the past few years I've taken great interest in the origin stories of iconic brands and personalities in the cycling industry,

and last year I had the chance to create a podgates. and personalities in the cycling industry.

Last year I had the chance to create a podcast called From the Top.

For those of you who want to hear the entrepreneurial journeys of the people in the sport

and our industry, this is an episode that I really enjoy

putting together and it gives you a taste of what the series is about. This one is

about the founding story of SWIFT. These aren't sponsored nor they ads. They simply give you a peek behind the

scenes and tell the remarkable stories of some of the brands you know and love.

If you enjoyed this, I have many more you can find by searching from the top on your favorite

podcasting service. If you like this, go over there and leave a rating and some

feedback so that it helps other people discover it as well. Thanks for

listening. I hope you enjoy it. Now to the show.

So I'm doing this demo and I realize like as I as a help off the bike and I'm sort of pointing at things on the screen I look over and I see my heart rate's like 160 like I'm nervous

It's almost like getting interviewed right now imagine I'm being interviewed and essentially it was like a real-time graph of my heart rate on the screen.

They're playing it cool and I can't tell if they're looking at my heart rate and I'm like trying to like switch the screens over because you know I don't know it seems a little bit embarrassing.

In the end they're like okay this is kind of neat they did a little test drive and then they flew away and it was I don't know, a week later or something,

and they're like, let's, you know, let's do this.

You want, we need you, you want in, let's go, let's do this,

you need to quit your job.

...