Hello, and welcome to the exit presented by Flipup, the number one platform to buy and sell online businesses.

Flipup manages over a billion in deal value annually and combines expert buy and sell side advisory with its market leading valuation tool,

deal room, off market offering, market insights and AI based deal by deal matching engine. Now for the exit.

The exit is a 30 minute podcast featuring awesome entrepreneurs who have been there and they have done it.

The exit talks to operators who have bought and sold businesses of all different sizes, you learn how they did it, why they did it and get exposure to the world of exits.

It's a world occupied by a small few but accessible to many on this special episode I sit down with Jamie Schmidt. Now when I say special episode, this one is legendary.

Schmidt built and grew Schmidt's natural deodorant from her kitchen using a employee that was in her in law unit to basically create the deodorant.

And then they had to package it in her house and ship it out skilled it all the way to over 30,000 stores in 30 countries and exiting to unilever.

Now I had a near and dear experience with natural deodorant back in the day in 2017. Jamie and I got a chance to talk about this.

And we also cross paths again in our web three endeavors. So Jamie's a fantastic example of just executing on an amazing product, getting it out to as many people as possible, starting with wholesale going to local, very grassroots,

growing, you know, organization. So I'm really impressed by the approach that she took where it was starting at a, like a flea market style operations, selling to local artisans and going into small,

pop shops, then scaling up into wholesale and just growing really organically and a grassroots approach up until these sort of DTC revolution of e-commerce started really kicking off in 2016, 2017.

There was just so much explosion with Facebook advertising and social media just driving through e-commerce and just seeing Schmitz grow to the size that it did was just a special thing for me to be able to see that back then and I was monitoring it very closely back in 2017.

So being able to sit down and talk to Jamie about the experience is very special, not only for me, but just for everyone listening to this from a such a humble beginnings in a kitchen all the way to an exit at a blockbuster exit with unilever is something that is rare, very rare and it's fun to be able to sit down and unpack this all the way through from end to end.

And she's currently working on a really cool project called BFF and she has a fun that she set up with her husband doing investments to help other entrepreneurs and there's just so much really cool content here to unpack.

So if you are an entrepreneur, you're definitely going to sit that sit down and relax and listen to this end to end she is an author now with her book called Super Maker and it's crafting business on your own terms.

We will leave the link to this in the show notes so you guys can check that out.

Definitely recommend that I'm going to be reading that after this and I'm really eager to get this episode in front of as many people as possible because this is an example of a

pure scale and just hard work and dedication. So without further ado, let's sit down here on the exit and talk to Jamie Schmidt about her exit to unilever.

All right, I am here with Jamie Schmidt, the entrepreneur and investor. How's it going Jamie?

It's great. Thanks for having me. Yeah, I'm super excited to get into this and we were talking before we were recording about how we were kind of in a similar space at one point in my career as well.

And I was just so excited to jump on before to learn about this story and a lot of people listening to this are going to know the brand that you built.

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