From the Forum with Kim Oser, Founder of Game Plan Organizing
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 12 February 2026
⏱️ 24 minutes
🧾️ Download transcript
Summary
After more than two decades in business, Kim Oser realized that working harder was not the answer. The missing piece was structure.
In this episode of Dear FoundHer from the Forum, Kim, founder of Game Plan Organizing, shares the shift that changed everything. After years of strong results, she realized the real barrier was not the quality of her work but how clearly she could articulate it. Once she stopped winging her own growth and built a clear plan, her business momentum followed.
Kim opens up about moving from inconsistent marketing to confident storytelling, and how clarity in her message led to stronger referrals and a calendar that finally reflected the value of her work. She also talks about rebranding, not as a fix, but as an evolution. Game Plan Organizing gave her the language to lead more strategically and the confidence to say no to work that no longer aligned.
As demand grew, so did questions about capacity and sustainability. Those questions ultimately led to Clear Game Plan, an online program designed to help people get organized without shame or overwhelm. Throughout the episode, one theme remains constant. Growth became possible and sustainable because it was supported by community, accountability, and shared perspective.
This conversation is for anyone who knows their work is solid but feels stuck explaining it, scaling it, or sustaining it without burning out.
Episode Breakdown:
00:00 Women Founders and the Power of Community
01:55 What Game Plan Organizing Is and Why Planning Comes First
02:52 When Experience Is Not the Problem but Marketing Clarity Is
05:36 How Clear Storytelling Led to Referrals and a Full Calendar
07:32 Rebranding a Service Business for Strategic Growth
11:17 Using Events and Partnerships to Build Trust and Visibility
14:09 Scaling Beyond Personal Capacity with an Online Program
17:26 Why Community Accelerated Business Growth
Connect with Kim Oser:
Follow the Game Plan Organizing on Facebook
Connect with Game Plan Organizing on LinkedIn
Visit the Game Plan Organizing website
Subscribe to The FoundHer Files
Follow Dear FoundHer on Instagram
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to Deer Found Her from the forum where we're shining a spotlight on the women building |
| 0:06.9 | incredible businesses inside the Deer Found Her forum community because every woman business owner |
| 0:13.2 | deserves the chance to tell her story to share the lessons, the pivots, and the wins that |
| 0:17.9 | come from building something of her own. These are the stories from our community, real women, real businesses, real inspiration. |
| 0:26.4 | I'm your host, Lindsay Pinchuk, and I am excited to introduce you to the founders who remind us |
| 0:31.4 | all what's possible when women come together. |
| 0:36.1 | We go in, we analyze everything, we create a game plan, and then we work through the plan. |
| 0:41.4 | When we met like two years ago, I mean, I guess it was like maybe 18 months ago to two years |
| 0:46.4 | ago, what was your biggest hang up? |
| 0:48.6 | That's funny. |
| 0:49.4 | I kind of felt like I was operating without a game plan. |
| 0:52.6 | I felt like when it came to marketing my business, |
| 0:55.9 | I was just kind of doing the day by day and winging it and not really having a plan. And I knew |
| 1:03.0 | there was, you know, Instagram and Facebook and I had an Instagram account and I had a Facebook |
| 1:08.3 | account for, I had a personal and a business Facebook account |
| 1:11.8 | and I had a LinkedIn personal and business but a lot of it just kind of sat dormant because I didn't |
| 1:17.8 | know what I should be sharing. I didn't know how to share it. Welcome back to another episode of |
| 1:23.2 | Dear Founder from the Forum. I am so excited to be joined today by my friend Kim Oser, |
| 1:29.4 | who is the founder of Game Plan Organizing, and that is actually the new rebranded name of her |
| 1:34.8 | company. And we're going to hear from her in a little bit as to why she did this. But Kim, |
| 1:39.8 | welcome. I'm so excited to have you here. And I'm so excited to share your story with our |
| 1:43.9 | amazing community. Thank you. I'm very, very excited to have you here and I'm so excited to share your story with our amazing community. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Lindsay Pinchuk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Lindsay Pinchuk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.