From the Forum: Lisa Schneider, Founder of Pearl and Rose
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 4 December 2025
⏱️ 24 minutes
🔗️ Recording | iTunes | RSS
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Summary
Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us.
Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.
In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves.
Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.
Episode Breakdown:
00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity
01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder
04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner
08:29 Listening to the Community Wellness Menopause and the Sandwich Generation
12:08 Growing Pearl and Rose Through Collaboration Events and Membership
18:22 Vulnerability Breast Cancer and Showing Up on Social Media
21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New Founders
Connect with Lisa Schneider:
Follow Pearl and Rose on Instagram
Links:
Subscribe to The FoundHer Files and check out our female founded holiday gift guide!
Follow Dear FoundHer... on Instagram
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Transcript
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| 0:00.0 | Let's normalize these conversations about this stage of life, about menopause, about aging parents, about |
| 0:05.7 | kids, grown kids. |
| 0:07.7 | If I can't be vulnerable, I can't and be open and have conversations about these topics, |
| 0:12.8 | how can I tell people to let's normalize them? |
| 0:15.0 | So I think it's important that I am just my authentic self, and hopefully this opens up the doors for other women to realize. |
| 0:23.0 | These are fine conversations to have. |
| 0:25.1 | And, you know, we're all in this together. |
| 0:27.7 | Welcome to Deer Found Her from the forum where we're shining a spotlight on the women |
| 0:33.1 | building incredible businesses inside the Deer Found Her forum community. |
| 0:39.0 | Because every woman business owner deserves the chance to tell her story to share the lessons, the pivots, |
| 0:43.7 | and the wins that come from building something of her own. |
| 0:47.3 | These are the stories from our community, real women, real businesses, real inspiration. |
| 0:52.7 | I'm your host, Lindsay Pinchuk, and I am excited to introduce |
| 0:55.8 | you to the founders who remind us all what's possible when women come together. |
| 1:01.5 | Welcome back to another episode of Dear Founder. I am so excited that today Lisa Schneider, |
| 1:05.9 | founder of Pearl and Rose, is here with us to share about her business. I love this story and I love Lisa's business |
| 1:13.9 | and many of you have seen her logo on some of our marketing materials from our recent events. |
| 1:19.1 | And now she is going to tell us what she does and what she's been up to and how she has made |
| 1:24.9 | it all work. So Lisa, welcome to Dear Founder. |
| 1:28.8 | Thank you, Lindsay. |
| 1:35.2 | So, Lisa, start us off by telling us a little bit about what is Pearl and Rose? |
| 1:41.8 | Pearl and Rose is a community for women in Midlife, just like me, to connect with the best resources, |
... |
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