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Our new book, The Art of Business Wars, features stories and lessons from history's

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Thank you. Wondery. From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, March 30th.

As promised, this week is a departure from our typical business battles.

Instead, we're bringing you excerpts from our forthcoming book, The Art of Business Wars.

From now until the book's release date, April 13th, we're going to be sharing stories of some of the country's most iconic businesses and the lessons we can learn from them.

First up is a lesson that every great business must learn from the get-go.

...