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The Audio Long Read

From the archive: Flour power: meet the bread heads baking a better loaf

The Audio Long Read

The Guardian

Society & Culture

4.22.5K Ratings

🗓️ 1 July 2026

⏱️ 39 minutes

🧾️ Download transcript

Summary

We are raiding the Guardian long read archives to bring you some classic pieces from years past, with new introductions from the authors. This week, from 2019: The days of the mass-produced pappy white British supermarket loaf may be numbered. Meet the bread heads revolutionising the way we eat By Wendell Steavenson. Read by Lucy Scott. Help support our independent journalism at theguardian.com/longreadpod

Transcript

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0:00.0

This is The Guardian.

0:08.7

The Guardian Archive Long Read.

0:20.2

Hello, I'm Wendell Stevenson, and this is about a piece I wrote in 2019,

0:27.3

Flower Power, Meet the Breadheads, Baking a Better Loaf. So it's a story about bread, but it's really a story

0:34.6

about the infrastructure behind bread and how that bread gets into your basket.

0:41.0

So it's about the agronomists who develop the grain, the farmers who grow it, the millers who mill it and the bakers who bake it.

0:48.6

And how when you change that away from an industrialized system and you go back or you go forwards or sometimes

0:56.2

even sideways into how to produce a better product that's more socially and environmentally

1:02.1

responsible. You can really get something that's ultimately more nutritious, more delicious

1:08.3

and better for everybody. Bread is really fundamental and I love

1:13.2

writing about food and about how food describes and illustrates larger issues and themes in the

1:19.9

world. So for me, food is not a recipe or a restaurant or a dish. It's really about how it

1:26.6

connects to economics, to people, to society, to the way we

1:30.2

live. And bread is just a brilliant and extraordinary, rich and complex prism into a lot of those

1:37.0

different facets. So it's a story that touches on environmentalism, on industrialization, on the politics of bread more than anything,

1:47.2

and how we can change our orientation from a pilot-high, cheaper supermarket, centralised food

1:56.9

system to something that's more local, perhaps more sustainable, certainly more environmentally

2:03.2

responsible and I would argue very much more delicious. I think when I started doing this piece,

2:09.6

I knew that sourdough is more nutritious and more delicious and tastes better and is trendy,

2:15.0

but I think I had not really understood just how insidiously awful white flour is and how ubiquitous it has become.

2:24.7

White flour that's grown in great monocultures that's milled industrially is designed to be a sort of inert dust

2:32.4

that you can bake very effectively with, but which has

...

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