I do try to emphasize that technology can be a really great addition to what you're doing

and that they should look at it as this is an enabler to help them do more or have more time to do the work that they love

or be more engaged in the business that they wanted to start and not be drowning in monotonous tasks because anything that's repeatable

can be automated or sped up with AI.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

I am thrilled to have Reed Hanson on the show because, Reed, you are a true small business success story,

going from consulting in many different areas, working for different organizations that we all

have heard of, dipping your toes into the world of education, you know, and then having a

business that was your wife's brand that you helped build up before you started market surge.

So I'm giving just a little sneak peek because I want to hear you unpack a little bit of that for the Your Brand Amplified audience.

And then we can get into all the fun stuff.

Absolutely.

Well, you know, it did start when I was very young. My father

was an entrepreneur and had a landscaping business. He took me onto the job site when I was eight

years old and just remember always thinking that he was the coolest guy ever. And, you know,

that owning a business is like the coolest thing you could ever do. And But out of undergrad, I was pretty excited about having a regular paycheck.

So I joined a tech company that had an opportunity in their sales group.

And then that led to Oracle and then I had some other opportunities with a couple digital agencies and a consulting

stint. And these were, you know, very interesting jobs. And I think, you know, where I am today,

...