From Stable Career To Creator: What It Really Takes To Build A Brand From Scratch Ft. Matt & Nora Kramer Of Sunny Fine Foods
The Bossticks
Dear Media
4.4 • 15K Ratings
🗓️ 29 December 2025
⏱️ 58 minutes
🧾️ Download transcript
Summary
#922: Join us as we sit down with Matt & Nora Kramer – co-Founders & CEO of Sunny Fine Foods, a brand that creates fresh dressings & sauces made with only real food ingredients. What started as a passion for home-cooking, quickly revealed a major gap in the market: clean, flavorful dressings & sauces without shortcuts, made with fresh real ingredients – which led the path to developing Sunny Fine Foods. In this episode, Matt & Nora break down their leap from the corporate world to entrepreneurship, the early days of building a brand in their kitchen, lessons learned along the way, & the milestones that led to launching nationwide to stores near you.
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Produced by Dear Media
Transcript
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| 0:00.0 | The following podcast is a Dear Media production. |
| 0:04.7 | She's a lifestyle blogger extraordinaire. |
| 0:07.5 | Fantastic. |
| 0:08.5 | And he's a serial entrepreneur. |
| 0:10.8 | A very smart cookie. |
| 0:12.2 | And now Lauren Everts and Michael Bostic are bringing you along for the ride. |
| 0:16.3 | Get ready for some major realness. |
| 0:17.9 | Welcome to the skinny confidential, him and her. |
| 0:24.6 | Hello everybody. |
| 0:25.5 | Welcome back to another episode of the skinny confidential, him and her show. |
| 0:28.8 | Today we have Nora and Matt Kramer, who are the co-founders and CEOs of Sunny Fine Foods. |
| 0:34.2 | This episode was a fun one because Matt Kramer also used to work with me over here at |
| 0:39.6 | Dear Media, which we get into. And his wife, Nora, I met obviously through that relation. And while |
| 0:45.1 | this story is mainly focused on their business and the brand they're building, especially for |
| 0:48.9 | young entrepreneurs out there, even any aspiring entrepreneur, and focus on the dynamics |
| 0:53.0 | between working together as husband and |
| 0:54.7 | wife. We also talk about what it was like for two individuals to make the leap coming from |
| 1:00.1 | the corporate world, even though I hate to call Dear Media Corp, but coming from a, I'll just call it |
| 1:03.5 | a stable job environment company to actually going out on their own, becoming entrepreneurs, |
| 1:09.3 | starting their own thing and what that |
| 1:10.8 | transition looked like. So this one was a little personal also because we had a working |
| 1:15.3 | relationship before and a friendship. With that, Nora and Matt, welcome to the skinny |
... |
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