From Social Media Management To A Swimwear Line
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 29 March 2022
⏱️ 32 minutes
🧾️ Download transcript
Summary
Get ready because you are in for such a treat today! Jessica Anderson, also known as tinytello on TikTok and 93playstreet on Instagram, is a former social media manager turned swimwear entrepreneur whose brand has been featured in Newsweek, BuzzFeed, and Cosmopolitan. She joins me today to share how she got started on her road to entrepreneurship and how she found success using her background in social media to help propel her brand forward. If you’re wondering how to harness the power of social media to gain awareness about your brand, this is an episode you won’t want to miss!
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Transcript
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| 0:00.0 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:09.0 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:14.0 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:19.0 | Let's hear from those insiders, experts, and strategists |
| 0:21.9 | that actually make it happen. I'm your host, Ashley Alderson from the boutique hub, and I can't |
| 0:26.5 | wait to chat. Hey guys, welcome back. You are in for such a treat today. Jessica Anderson, also known as |
| 0:36.1 | the Tiny Tello on TikTok, also 93 PlayStreet |
| 0:39.6 | on Instagram. Jessica, you have a number of viral videos and have really hit home with people |
| 0:44.8 | in just the behind the scenes process of the business you're building. And I want to talk about |
| 0:48.9 | all of that. I'm so pumped that you're here today. Thanks for joining me. Thank you so much for |
| 0:52.7 | having me. We have a lot of rabbit holes to go down if you're ready. So buckle up. I want to start here. |
| 0:58.9 | I know that you first started your career in social media management, which probably lends itself |
| 1:03.9 | really well to what you're doing now. But tell me about that very first career and kind of how |
| 1:07.8 | you grew in social media management. I got very lucky to get into |
| 1:12.5 | social media management back in the day. It was like over eight years ago now. They had influencers, |
| 1:18.1 | but there wasn't really people managing brands accounts. It was really hard to find a role like that. |
| 1:23.5 | It just so happens that all of the skill sets I had at the time made the perfect social media |
| 1:27.9 | manager. I'm very creative. I love graphic design. I'm very strategically minded. The funny thing is I |
| 1:34.3 | had Instagram later than like all of my friends, but that ended up being my career. And so I did |
| 1:39.0 | that corporate in L.A. for about seven, eight years and then Orange County. And I worked in health and fitness, food and |
| 1:45.4 | beverage, fashion beauty. So I have a lot of different points of view about social media. So it really |
| 1:51.7 | made me a well-rounded entrepreneur that bases it on social media. Right, right. And we'll talk about |
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