From Side Hustle to CEO: Real Talk on Confidence, Branding, and Building a Business That Lasts with Melissa Pepin and Corry Frazier of the Business Reboot

Everyone's Talkin' Money

Shari Rash

Self-improvement, Education, Health & Fitness, Business, Mental Health

4.2 • 648 Ratings

🗓️ 24 July 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What does it really take to go from a side hustle to a thriving, full-time business—especially when you’re juggling a million other responsibilities? In this episode, I sit down with business coaches Melissa Pepin and Corry Frazier, founders of The Business Reboot, to unpack the mindset shifts and tactical moves every side hustler needs to start thinking like a CEO. You’ll walk away learning: How to treat your side hustle like a real business, even while working full-time Why “just telling people once” doesn’t count as marketing What branding actually means—and how to make it work for you How to start showing up online without feeling fake or performative Why midlife might be the best time to finally start that business And the one step to take this week to make your business vision real This is your roadmap to building something sustainable—without burnout, without perfection, and without waiting for someone to give you the green light. Learn more about Melissa and Corry at the Business Reboot Keep up with Everyone's Talkin' Money by following us on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Race the rudder, raise the sails, raise the sales!
0:05.0	Captain, an unidentified ship approaching. Over.
0:07.0	Roger that. Wait, is that an enterprise sales solution?
0:13.0	Reach sales professionals, not professional sailors.
0:17.0	With LinkedIn ads, you can target the right people by industry, job title, and more.
0:21.4	To get £100 off your first campaign, go to LinkedIn.com slash lead to claim your credit.
0:26.6	That's LinkedIn.com slash lead. Terms and conditions apply.
0:30.4	Hey, Spotify is Dampson Idris here to celebrate Tommy Hilfiger's Apex GP collection.
0:36.0	Fueled by the thrill of speed and the power of style,
0:39.1	Tommy Hill Figures capsule collection merges performance-driven design with limitless confidence.
0:43.9	This isn't just a lot.
0:45.0	It's the uniform for those on a journey to achieve their dreams.
0:48.1	Discover Tommy Hill Figures Limited Edition Apex GP Collection,
0:51.7	inspired by F1 the movie, only in cinemas June 25th.
0:58.0	Get ready for a game changer.
1:00.0	Adobe Express is the quick and easy app that makes creating content for your business easier than ever.
1:05.0	From engaging presentations to eye-catching animations and social posts,
1:09.0	your teams can produce work that's on-brand
1:11.4	and on-time every time. Transform your ideas into stand-out content with time-saving
1:17.0	generative AI features that are designed to be safe for commercial use. No headaches, just results.
1:23.1	Curious to learn more, head to adobe.com forward slash express. You're listening to Everyone's Talking Money, the show that's all about making life richer, from your bank account to your mindset and everything in between.
1:37.6	Whether you're here to crush debt, grow wealth, or finally feel in control of your cash, you are in the right place. Let's dive in
	...

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