If you're like me, you're going to get inspired by this story.

A white dude from Jamaica who built an incredible, you know, multi-billion dollar business and lived life on his own terms. That's the headline. I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On a road, let's travel never look. This is my billy of the week. So this is a guy who created something called sandals.

Now, let me tell you, let me tell you the story.

First, we just got to look at this picture because I'll be damned if this doesn't look like a young Sam Parr.

Look at this guy.

Is this not you?

Yeah.

This guy's you.

Is he actually, he's Jamaican? So he lived in Jamaica. Okay, so here's the story. So his name's Gordon Stewart, and he's born in Jamaica, white kid born in Jamaica. His mom calls him Butch because he was chubby. So he becomes known as Butch for the rest of his life, which is amazing. As a young kid, he does all kinds

of odd job little hustles. So he's like helping out the fisherman, that he buys a boat.

Then he starts making money boating the fishermen around and repairing boats. And he would skip

school altogether. He was like, I just want to be on the water. And he goes, he said later, I didn't want to be a businessman. I want to be a fisherman. Just a rich fisherman. And that led him into business. So I love this guy. So he's like, along the way, he's living in Jamaica. Obviously, Jamaica's super hot. And he realizes as air conditioning becomes a bigger and bigger thing, that air conditioning is going

to be huge in the Caribbean.

Things take time to diffuse, right, from different places.

And so maybe it was normal in the States, but it wasn't as normal in the Caribbean yet.

And so he saves up $3,000.

And he starts a company called Appliance Traders Limited.

And the idea is he's going to import AC from the U.S. AC units and he's going to go door to door selling them himself. And he decides, I'm going to do this B2B. I'm going to convince business owners that they should have AC because for them, it's not just about their own comfort, but like they're going to have more sales. If their store has AC and the other store doesn't, customers are going to want to spend time in their stores. So great idea. Now, he's like, how do I differentiate myself? So he tries selling door to door. He makes some progress just hustling. And he hires some other island boys to come, like, help him sell. But he's going up against General Electric, right? So he's going up against, like, Westinghouse. He's going up against these huge companies that have much bigger sales forces than him. So he's like, he asked himself a better question. Instead of, how do I

outcompete them on sales where they're excellent and have more resources? How do I do something they

would not dare to do? So he goes, what can the big guy not

do? Speed. And what does the big company not care about? Service. So he decides to differentiate

his offering. So he says, if you call me, I'll have AC installed within eight hours. It just starts

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