You hear so many noes. And for me, when someone tells me no, it actually means that it hasn't been done before.

Hey, everyone. It's Rebecca. You're listening to Superwomen. Today's podcast is with Kat Schneider, the founder and CEO of ritual vitamins.

In this conversation, we get nitty-gritty on what led her to start the company.

I started ritual when I was four months pregnant

because I couldn't find a prenatal vitamin

that I trusted in the market.

Why she was depleted as a mom,

what she felt like mom's need,

as key ingredients that we can actually utilize.

I think none of us know what we're doing

in the early stages of building businesses.

I actually think my strength as a leader isn't knowing everything.

It's actually finding people that are like the best at what they do and surrounding myself with them.

And that the vitamin industry isn't always honest.

And so what to look for, how to take stuff and not be completely overwhelmed and feeling like you've nowhere to start. People that do have a pretty robust supplement routine and taking lots of

powders and lots of plant-based ingredients. You think you're doing something great, but you actually

have no idea the accumulation of heavy metals that you're consuming. We also go deep on business,

how she manages it all.

The things that have made me kind of thrive in the life that I want to live, which is having

a meaningful business and career and really deep connections with my kids and my husband

and my family are actually rituals. How do you elevate a routine to a habit to a ritual

and something that you're really committing to every single day,

...