From Prophecy to Purpose: How Two Friends Built a God-Led Ethical Fashion Brand on Exploring the Marketplace (S:5 - Ep 22)
Exploring the Marketplace
Shawn Bolz
4.8 • 2.4K Ratings
🗓️ 1 December 2025
⏱️ 34 minutes
🧾️ Download transcript
Summary
🎙️ Today on Exploring the Marketplace with Shawn Bolz & Bob Hasson…
We’re joined by Janelle Rawlins and Nicki Edmiston, founders of Mindful Merch—an ethical, Kingdom-focused fashion company reshaping an industry known for overproduction and exploitation.
Born from a prophetic word, Mindful Merch has become a global movement championing sustainability, fair wages, and purpose-driven business. With small teams in Vietnam and Bangladesh, they’re proving what’s possible when Jesus is at the center of entrepreneurship.
In this episode, Janelle and Nicki share: ✨ How God birthed their business through prophecy ✨ The financial storms that tested their faith ✨ Miracles that kept them afloat—like the 17,000 flawed T-shirt story ✨ How God used their journey to shape their calling ✨ Why Mindful Merch is part of a larger Kingdom wealth transfer
Their story is raw, inspiring, and full of marketplace miracles. If you’re building anything with God, this episode will encourage you deeply.
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Transcript
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| 0:00.0 | The weather. Tomorrow, expect a... Biting cold front. Mmm, how naughty. I wonder what I'll be wearing or taking off. The night will be wild and untamed. Expect heavy, lashing rain that'll soak you to the skin. By Monday, temperatures will rise, slowly but surely, reaching their peak in the afternoon. |
| 0:23.0 | Not in the mood for miserable weather? |
| 0:25.5 | Fly cheaply to Turkey with Sun Express. |
| 0:28.6 | Sun Express, nonstop sunshine. |
| 0:34.7 | Welcome to Exploring the Marketplace, a podcast all about how faith impacts our guest careers and lives. |
| 0:36.5 | I'm Sean Bowles here with my co-host. |
| 0:38.0 | I'm Bob Hasten, and we're here to bring you unfiltered powerful conversations with industry leaders, entrepreneurs, and culture shapers |
| 0:43.8 | for living out their faith in extraordinary ways. From a billion-dollar boardrooms to creative |
| 0:48.5 | industries, we reveal how God is moving through everyday ordinary people, just like you. And this podcast will give you courage, which is our goal. |
| 0:57.0 | Yeah, these are the stories you don't give it here on Sundays. |
| 0:59.0 | Plus, we get to dive deep in the latest trends and business, finance, entertainment, and politics, |
| 1:03.9 | giving you real insight from a kingdom and biblical perspective. |
| 1:06.9 | This is where faith meets influence. |
| 1:08.8 | This is exploring the marketplace. |
| 1:15.1 | Thank you. This is where faith meets influence. This is exploring the marketplace. Welcome to Exploring the Marketplace. |
| 1:17.1 | I'm Bob Hassan with my friend Sean Bowles. |
| 1:20.6 | And today's episode for anyone who's ever wondered how their faith intersects with sustainability leadership and even executive paychecks |
| 1:31.4 | yeah we're diving into a hot topic of both corporate and faith circles right now which is shaping |
| 1:35.1 | sustainability with christian ethics or at least um healthy ethics you know if and we're we're talking to |
| 1:41.8 | christian ladies which is part of it and we're also doing real talk about this. |
| 1:45.0 | But around the world, faith-led businesses specifically are becoming a powerful voice |
| 1:48.7 | and how we care for the planet and how we steward people and how we hold leadership |
... |
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