You have made millions of dollars from LinkedIn.

If you want freedom and you don't want to work for somebody else, you need a personal brand.

You're letting your own ego, aka your fear of judgment, rob people and deny people of access to information that you have.

Yeah, I'm going viral all the time and I'm getting 100,000 impressions on my posts a day.

I don't pay ads.

It's just all organic.

It's either you're paying hundreds of thousands of dollars to get the eyeballs or you're making the content.

Yeah. Now you can go viral if you have 100 followers. Nowadays, the algorithms have changed, which means you need to figure out.

I don't think that I know of that many people that understand the business behind branding better than you.

Oh, thank you. And so you just, you're, what you do better than I think most people is you find

these really, really niche pockets and you just attack them. So you were able to attack LinkedIn.

You were able to attack podcasting. So for people that are watching and listening right now, I'm going to have questions that are both selfish and serving. So I'm going to ask questions for you guys. So like LinkedIn, you're probably the queen of LinkedIn. I think you're like the self-appointed queen of LinkedIn. And so you have made millions of dollars from LinkedIn. And also podcasting, I think that you've got such an interesting

perspective on growing shows, on monetizing shows, on building brands that maybe even if somebody's

not listening to this and wanting to start a podcast, they would still get a lot of value from it.

So let's just start about how do you think about brand in 2025 and how has that changed since

maybe a decade before?

Yeah, I mean, branding is everything.

This new term creator entrepreneurship is popping up everywhere.

And that's because if you want to succeed as a business owner and you want to build trust and you want to sell, nowadays you really have to be posting content online.

I just interviewed Grant Cardone like an an hour ago just now and we were talking about this and he was basically saying that

a lot of people like they make of these excuses like i'm introverted i'm shy like i don't think i can do

this and he says that's selfish that selfish. Because the way that you sell now

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