From Nurse to Online Course Creator: The Story of Hilary Erickson and Pulling Curls

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 26 December 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

What happens when a dedicated nurse with two decades of experience in labor and delivery decides to explore her entrepreneurial spirit? Our guest, Hilary Erickson, the powerhouse behind the brand Pulling Curls, gives us a peek into her riveting transition from nurse to successful online course creator. Hilary opens up about her business journey, the continuous necessity to keep her courses fresh, her new venture - The Pregnancy Nurse, and the ever-changing blogging landscape.Hilary's passion for graphic design and how she channeled it to create a thriving prenatal class is truly inspiring. She talks about her experiments with various course hosting platforms, the intricacies of ads, and the challenging art of audience targeting. Adding to the mix, Hilary shares her organic marketing strategies, the importance of short-form videos, and her podcasting experiences. This vibrant conversation offers valuable pointers for anyone intrigued by the process of creating and marketing an online course.But that's not all! Hilary takes us behind the scenes of her life beyond Pulling Curls. Balancing work and family life as a business owner isn't always easy, but Hilary walks us through with candid insights. From the advantages of structured scheduling, using video content for social media and SEO, to the joy of doing work you genuinely love, Hilary covers it all. For those of you interested in affiliate marketing, Hilary's experiences and insights are a treasure trove of knowledge. Join us for a heartening episode packed with resources from a successful brand creator.https://pullingcurls.com or https://pregnurse.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:19.5	Welcome back to your brand Amplified. I'm Anika Jackson and today I'm here with Hillary Ericsson.
0:23.9	Hillary you are coming to us as a successful brand. You are the curly head, I love that,
0:26.8	behind pulling curls.
0:28.6	You also have prenatal classes for couples.
0:31.4	You have a podcast. You have a book, and you are one of the original online
0:35.4	course creators, which is something that a lot of people are interested in but don't know much about.
0:40.4	So I'd love for you to talk about your journey
0:42.5	from being a nurse to creating your business,
0:46.3	your website, your podcast, everything else
0:48.1	that you have going on, because you definitely
0:49.8	are woman after my own heart, mom,
0:52.0	who also keeps herself very busy and in your creative process.
0:56.1	So thank you for being here.
0:58.1	Yeah, so I'm Hillary Ericsson. I've been a nurse since 1997 and I have 20 years of labor and delivery experience and
1:05.0	about 2016 so that would be like year 15 of labor and delivery I really
1:10.3	ramped up my website which I had had since 2005 like I am a blogging
1:14.3	dinosaur but Pinterest came along I started to really ramp it up and then people were just
1:18.6	loving my pregnancy content because it was correct and not just like a mom blog it was like somebody who really had
1:25.6	researched it and I just started amping it up maybe this was more like 2014.
1:31.3	2016 I started my course though.
	...

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