From North Pole to Nine Figures: The Rise of Buffbunny

THE ED MYLETT SHOW

Ed Mylett

Education, Business, Self-improvement, Entrepreneurship

4.9 • 13.6K Ratings

🗓️ 28 January 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

Imagine growing up in a tiny town where the streetlights are candy canes, and the population barely breaks 2,000. From North Pole, Alaska, to building a nine-figure apparel empire, Heidi Somers Guzman—better known as Buff Bunny—has a story that will challenge how you think about fear, failure, and success. Heidi turned heartbreak and setbacks into stepping stones to create the Buff Bunny Collection, one of the most empowering brands for women worldwide. In this episode, Heidi shares the pivotal moments that shaped her journey, from confronting her "inner mean girl" to taking a leap of faith with a one-way ticket to the lower 48. We unpack her transition from shy homeschooled kid to social media trailblazer, and how her decision to "date herself" for a year completely transformed her confidence and outlook on life. You’ll hear how she tackled her fear of the gym and turned it into a brand that inspires women to embrace their strength—physically, emotionally, and mentally. Heidi’s story isn’t just about business; it’s about resilience, purpose, and staying true to your values, even when the world tries to tell you otherwise. If you’ve ever felt stuck, unsure, or afraid to take that first step, Heidi’s journey will remind you that greatness isn’t reserved for the extraordinary—it’s earned by those willing to try. Key Takeaways: How embracing your imperfections can connect you to your audience—and yourself. The life-changing power of "dating yourself" and rediscovering your self-worth. Why starting with zero knowledge is no excuse for not chasing your dreams. The importance of listening to your community and creating solutions they truly need. How to navigate loss, burnout, and uncertainty while still pursuing your vision. This conversation will leave you inspired to take action, whether it’s launching your business, loving yourself more, or simply believing that you’re capable of greatness. Remember, the keys to your next chapter are in your hands—grab them and go. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	So hey guys, listen, we're all trying to get more productive. And the question is, how do you find a way to get an edge?
0:05.4	I'm a big believer that if you're getting mentoring or you're in an environment that causes growth, a growth-based environment, that you're much more likely to grow and you're going to grow faster has created that I'm a big fan of. Write this down, growthday.com forward slash ed. So if you want to be more productive, by the way, he's asked me,
0:25.3	I post videos in there every single Monday that gets your day off to the right start. He's got about
0:29.3	$5,000, $10,000 worth of courses that are in there that come with the app. Also, some of the top
0:34.5	influencers in the world are all posting content and they're on a regular basis.
0:37.6	It's like having the Avengers of Personal Development and Business and one app.
0:41.5	And I'm honored that he asked me to be a part of it as well and contribute on a weekly basis, and I do.
0:45.5	So go over there and get signed up.
0:46.7	You're going to get a free tuition-free voucher to go to an event with Brendan and myself and a bunch of other influencers as well.
0:51.9	So you get a free event out of it also. So go to growthday.com forward slash ed. That's growthday.com forward slash ed.
1:01.4	Ready to launch your business? Get started with the commerce platform made for entrepreneurs. Shopify
1:06.7	is specially designed to help you start, run, and grow your business with easy customizable themes that let you build your brand, marketing tools that get your products out there.
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1:26.1	Sign up for your $1 a month trial at Shopify.com slash setup.
1:36.3	This is the Admiler's show.
1:41.1	All right, welcome back to the show, everybody.
1:43.1	So just so you all know, I listen to you.
1:45.9	The lady that's going to join us today is one of the most requested guests in the history of the show.
1:51.3	And when you guys really want somebody on, I'm like, okay, let me research them and figure out whether I agree with you.
1:56.9	And the more I dug into her story, I was so moved. I actually was moved to tears listening
	...

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