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At Barron's

From Ink Colors to Lighting Up: Bic's CEO Discusses Trends and Growth

At Barron's

At Barron's

Business

4.717 Ratings

🗓️ 8 May 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

Bic CEO Gonsalve Bich explained why the company's pens do not have the same ink around the world as part of an interview with Barron's editor-at-large Andy Serwer.

Transcript

Click on a timestamp to play from that location

0:00.0

Americans love using their credit cards, the most secure and hassle-free way to pay.

0:04.0

But DC politicians want to change that with the Durban Marshall Credit Card Bill.

0:08.0

This bill lets corporate megastores pick how your credit card is processed,

0:13.0

allowing them to use untested payment networks that jeopardize your data security and rewards.

0:18.0

Corporate megastores will make more money and you pay the price.

0:21.6

Tell Congress to guard your card because Americans lose when politicians choose.

0:26.6

Learn more at guard your card.com.

0:33.6

Hello everyone and welcome to Ed Barron's. I'm Andy Surwer.

0:38.0

And welcome to our guest, Gonzalv Bic, CEO of Bic.

0:41.8

Nice to see you, Gonsalph.

0:43.0

Lovely to see you.

0:43.8

Thanks for having me.

0:44.9

So everyone knows your company for the lighters, the pens, and the razors.

0:51.2

Yes, exactly.

0:52.2

So tell us about the company.

0:55.3

Give us a thumbnail sketch,

1:01.8

Gonzalph. We're just past our 80 years as a company. My grandfather founded it right outside of Paris in a little town called Klishi. And coming out of the service after World War II,

1:07.6

he needed a job. And he went to start working in a stationary wholesaler now.

1:13.1

Let's take ourselves back 80 years, stationary wholesale back now, you're talking ink pots

1:17.4

and quills.

1:19.3

And so he's selling desks and ink pots and quills and this technology here on the U.S.

1:26.1

side of the pond was becoming more and more widespread.

...

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