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Forbes Topline

From Iga Swiatek To Eileen Gu: Here Are The Highest-Paid Female Athletes of 2023

Forbes Topline

Forbes

Business News, News, Entrepreneurship, Business

4.86 Ratings

🗓️ 23 December 2023

⏱️ 8 minutes

🧾️ Download transcript

Summary

Iga Świątek, Eileen Gu and Coco Gauff are the top earners for the past 12 months as tennis players continue to dominate the annual pay ranking. With Serena Williams retired and Naomi Osaka sidelined for the year as she recovered from injuries and then childbirth, the list of the world’s highest-paid female athletes has a new No. 1: 22-year-old Polish tennis star Iga Świątek, who made an estimated $23.9 million in 2023 (before taxes and agents’ fees). Since Forbes introduced the ranking in 2008, Maria Sharapova is the only other woman to have claimed the crown, reigning for eight straight years until Williams took over in 2016. Świątek’s monster year included the women’s singles title at the French Open, and four new endorsement deals, but it’s also no coincidence that she—like Osaka, Williams and Sharapova before her—plays tennis. Twelve of the world’s 20 highest-paid female athletes, and nine of the top 10, come from the sport, which offers sizable prize money and ample marketing opportunities for female athletes. Golf and soccer each have two athletes represented in this year’s top 20, with badminton, basketball, gymnastics and freestyle skiing rounding out the list with one athlete apiece. Combined, the 20 top-earning women made an estimated $226 million in 2023. That is a 13% drop from 2022’s $258 million, but the decline can be attributed almost entirely to the loss of Williams (who hauled in $41.3 million on last year’s list) and Osaka’s tumble to $15 million (from $51.1 million in 2022) amid her long layoff. Forbes SportsMoney Reporter Justin Birnbaum, joins 'Forbes Talks' to list the highest paid female athletes. Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hi everybody I'm Brittany Lewis with Forbes Breaking News. Joining me now as my

0:07.2

colleague Sports Money reporter Justin Birnbaum. Justin thanks for coming on in.

0:11.4

Thanks for having me Brittany.

0:12.8

I want to extend a big congratulations.

0:15.6

Forbes has just released its annual list of the highest paid female athletes

0:19.8

and there's a newcomer at the number one spot.

0:22.1

The anticipation is killing us all in the studio,

0:24.9

so who is it?

0:26.1

This year's top spot belongs to Polish tennis sensation,

0:29.0

Aegis-Vantec, who earned an estimated 23.99 million in total earnings before taxes and agents fees in

0:35.9

2023.

0:36.9

She had a big year.

0:38.5

She finished the rankings, number one.

0:41.0

She also won the French Open, but what's really interesting about her is that she's

0:46.0

new blood at the top of this list other than her there's only been three other

0:50.4

women who have topped this list since we started doing it in 2008 and

0:54.1

that's Naomi Osaka, Serena Williams, and Maria Sharapova. So a new one on top and

1:00.7

possibly a long rain because she's only 22 years old.

1:03.0

Frontech, Sharapova, Williams, Osaka.

1:07.0

I'm really detecting a theme here and that's that these are all tennis players.

1:11.0

So why is that the case?

1:12.0

Yeah, so you are correct correct that is a theme here

...

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