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YouTube Creators Hub

From Hobby to Business: Denise Jordan's YouTube Journey

YouTube Creators Hub

Dusty Porter

Business, Marketing

4.7551 Ratings

🗓️ 20 June 2025

⏱️ 33 minutes

🧾️ Download transcript

Summary

In this conversation, Dusty Porter interviews Denise Jordan, a successful YouTube creator who specializes in homemaking content. Denise shares her journey from starting a blog to creating a thriving YouTube channel with nearly 90,000 subscribers. She discusses the importance of community engagement, monetization strategies, and the evolution of her content. Denise emphasizes the significance of understanding analytics, responding to audience questions, and the value of live streaming. She also offers advice for aspiring creators, particularly regarding the importance of building an email list and creating digital products.

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About Denise:

I teach traditional homemaking for today's homemakers. That includes cooking, cleaning, laundry, and gardening. These are all skills embedded in homemaking and I've spent more than 50 years mastering various components of the task.

My YouTube journey started about eight years ago. My first YouTube channel was called Makeup on Aisle 64 and I talked about makeup for the mature woman. When I determined that makeup was limiting, I changed to This and That with Denise Jordan. On this channel, I talked about a little of everything. I joined a bunch of collabs and improved my skillset in regards to video creation, editing, story telling, the whole nine yards.

Connect With Denise:

YouTube /// Website

Transcript

Click on a timestamp to play from that location

0:00.0

When I got my first YouTube check for monetization.

0:02.9

Because actually, Dusty, I started this as just a hobby.

0:07.4

I knew I was going to be retiring soon.

0:09.5

I wanted to have something to do while I was home because I'm not one to just sit on the sofa and watch soap office all day.

0:16.0

So I thought, I just need something to do.

0:18.6

Hello and welcome to this week's episode of the YouTube Creators Hub podcast. Dusty Porter here, the host of the show as always. If you're looking to start, grow, or monetize a YouTube channel, this is the place for you. Each Friday, we do a deep dive with a content creator talking about their journey as a creator and on YouTube. So if that's something that you are looking forward to or would

0:37.7

be interested in, definitely subscribe to the show wherever and however you either listen or watch

0:42.8

your podcast. I do offer one-on-one creator and business coaching. So if you're looking for someone

0:48.3

to walk alongside you on this journey, you can check my links out down below. I work with

0:52.9

probably five to 10 creators each

0:55.3

and every week and I would love to add you to that list. Also, we have something called the

0:59.3

creators community group. It's a Discord server, a mastermind call each month, an exclusive

1:04.4

podcast episode each and every week, and exclusive access to me in that said group. So if you're

1:09.5

looking for a place to rub shoulders with

1:11.4

other creators, it's the place for you. And you get all of this for five bucks. So it's called our

1:16.8

creators community group. You can check the link down below. And then lastly, I do have an email newsletter

1:21.5

called the Entrepreneur's Minute. If you're looking for a behind the scenes, a tips and tricks type

1:26.8

email, I'm not going to spam you. It's once a week on Fridays. I read a little blurb about what's going on in my business, maybe talk about how I'm making money, maybe talk about a tool I'm using, a book I'm reading. It's just a great little asset for me to stay connected with you, my audience, and vice versa. So with all of that said, let's go ahead and jump

1:45.0

into this week's conversation. Hello, everyone, and welcome to this week's conversation on

1:49.5

the YouTube of Creators Hub podcast, where I have on a wonderful content creator, and we do a deep

1:54.6

dive into their journey on YouTube and just as a creator in general. Today, we are joined by

2:00.6

Denise Jordan. And let me tell you just a little bit about Denise before we get started.

...

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