From Her Basement to Target, How Melissa Clayton, Founder of Tiny Tags, Built a Business Based on Connections, Stories and Community
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 21 November 2023
⏱️ 39 minutes
🧾️ Download transcript
Summary
Melissa Clayton's entrepreneurial journey, from launching her business in a basement to securing a partnership with Target, is nothing short of remarkable. As the founder and CEO of Tiny Tags, a line of fine personalized jewelry for moms, Melissa has made strategic decisions that have significantly advanced her brand.
At the heart of Melissa's approach to building Tiny Tags is a laser-focused strategy on a specific target audience: moms. By streamlining her website to only feature products that resonate with this group, Melissa simplified her business operations and fostered a deeper connection with her customers. This sharp focus paved the way for Tiny Tags to launch a bespoke collection at Target stores, a move that not only expanded brand awareness but also aligned perfectly with the brand's ethos. The ongoing goal is to widen the partnership, reaching more customers while staying true to Tiny Tags' identity. The role of social media in the growth of Tiny Tags has been pivotal. Melissa’s direct engagement with editors and influencers, coupled with authentic storytelling, has deepened connections with customers. Her belief in the power of storytelling has been a key factor in creating a relatable and beloved brand. This episode is full of key takeaways. Head over to @dearfounder on Instagram and drop your number one takeaway from this conversation in the comments on the post with the tiny tags pictured. One lucky winner is going to win a $100 gift card to Tiny Tags to create their own customized piece of jewelry AND a one-year membership to Marketing Made Simple for Small Business, Lindsay's new group mentorship program (value $1,163.)
Quotes:
- “If you're a small business, every dollar counts. We had a whole article in Inc. Magazine and the editor said to me, the only reason why I replied to your email is it came from you. She said, my inbox is flooded with PR firms.” (15:46 | Melissa Clayton)
- “Making money is not a why. And I think, again, it makes running your business so much easier, especially when things are hard, because you have a deep why with it.” (37:33 | Melissa Clayton)
Connect with Melissa Clayton:
Website: http://www.tinytags.com
Instagram: http://www.instagram.com/tinytags
Instagram: http://www.instagram.com/melissarclayton
For more information and to join Lindsay's new online group mentorship and community: Marketing Made Simple for Small Business, CLICK HERE.
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
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Transcript
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| 0:00.0 | Hi guys, it's Lindsay, host of Dear Fountain, and in case you missed it, I made a huge announcement this week. |
| 0:07.1 | You've been telling me for months how hard it is to wrap your head around marketing your business. |
| 0:11.5 | And a few weeks ago, 89% of you told me in a survey that you needed help. |
| 0:15.8 | Between finding time, being consistent and simply feeling burnt out, it's nearly impossible. |
| 0:21.4 | And I want to change that, because it honestly doesn't have to be. |
| 0:25.6 | Yesterday, the doors opened to my brand new community and group mentorship, |
| 0:29.5 | marketing made simple for small business. |
| 0:31.8 | You don't need a million followers or a million dollar budget to grow your brand. |
| 0:35.1 | You do need the right tools, a process, step-by-step |
| 0:38.8 | guidance, and a little bit of support along the way. Marketing made simple for small business is my new |
| 0:43.9 | online community and group mentorship. Consider it an extension of your company, your very own |
| 0:48.9 | marketing department at your fingertips while you're working each day. When you joined, you'll have access to three |
| 0:55.1 | monthly live group strategy calls with me where I'll answer your questions, we'll workshop, we'll get |
| 1:00.7 | to the bottom of all of your marketing issues. You'll also have the ability to ask me your marketing |
| 1:06.2 | questions within our online community, access to ebooks and guides with step-by-step instructions, |
| 1:11.7 | and of course, a community of women business owners to collaborate with, bounce ideas off of, |
| 1:16.3 | and to support you. And in 2024, I'll be bringing in guest speakers and I'll introduce a |
| 1:21.3 | whole host of additional resources. The doors are open and founding members will be grandfathered |
| 1:26.7 | in to the lowest pricing ever offered. |
| 1:29.2 | Plus, when you join either the annual or lifetime membership, you get a big bonus, |
| 1:35.5 | hour-long one-on-one strategy sessions with me. |
| 1:39.4 | The link is in my show notes or you can simply go to www. |
... |
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