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Real Business Owners

From Garage to 7 Figures with Dan Workman | Episode 352

Real Business Owners

Trevor Cowley

Business

4.9713 Ratings

🗓️ 24 February 2026

⏱️ 71 minutes

🧾️ Download transcript

Summary

If you are ready to level up personally and professionally, go to joinrbo.com


This episode is a raw breakdown of what it really takes to go from grinding solo in your parents’ garage to building a legitimate, scalable business.Dan Workman, owner of Identity Graphics and co-founder of Wrap Shop Academy, shares the unfiltered truth about six years of doing everything himself, nearly quitting, and what finally forced him to shift from technician to true business owner.This isn’t theory. It’s the real evolution of a man who stopped working in his business and started leading it.

Transcript

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0:00.0

Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.

0:07.0

Every level that you hit, there's a lot of things that suck that you just won't want to do.

0:11.6

What you're capable of is on the other side I don't feel like it.

0:15.5

And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.

0:24.2

Welcome back to another episode of real business owners with myself, Trevor Cowley.

0:28.5

Today I have a good buddy, Dan Workman. He owns identity graphics up in Salt Lake City, Utah,

0:34.4

which is a vehicle wrap company.

0:42.5

Dan was also a part of the real business owner's mastermind when we had the higher level.

0:46.4

So we used to have two levels to it, an upper level and the lower level.

0:47.9

Dan was a part of the upper level. And so I've got to know him pretty well over the last couple years.

0:51.0

And it's been awesome to see his journey as a man and as a business

0:55.8

owner bro. You know, you've been you've been making some moves and full transparency when you're

1:02.7

making moves and it feels like you're making progress, the rug will be pulled out from underneath

1:08.4

you a time or two for sure for sure okay you find the

1:12.5

guy he's going to come in and help you run the business or you find that that good installer or

1:18.9

whatever it is and you feel like that you're finally making progress where things on the surface

1:25.0

seems smooth but it's like two weeks later, two months later,

1:29.3

or whatever it may be, there's always issues and always problems,

1:32.9

especially when you feel the relief or reprieve of stress,

1:37.5

feeling like you finally made the one decision where everything's going to be okay.

1:43.6

I think that that's one of the biggest

1:45.0

detriments to business ownership is having a false belief that just because you made this one move

...

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