From Farm Kid to Global Founder: Tim Rexius on Nutrition, Hustle & Protein Popcorn
The Mike Litton Experience
Mike Litton
5.0 • 1.2K Ratings
🗓️ 23 December 2025
⏱️ 60 minutes
🧾️ Download transcript
Summary
In this powerful episode of The Mike Litton Experience, Mike Litton sits down with entrepreneur and founder Tim Rexius to unpack an incredible journey—from growing up in small-town Nebraska to building multiple high-impact companies, including Rexius Nutrition and Omaha Protein Popcorn, now sold in 16 countries worldwide.
Tim shares how Midwest work ethic, personal setbacks, massive weight loss, and relentless hustle shaped his approach to business, leadership, and innovation. You’ll hear behind-the-scenes stories about losing everything in the 2008 crash, reinventing himself through nutrition and fitness, and accidentally creating one of the fastest-growing protein snack brands in the world.
This episode is packed with real-world lessons on:
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Entrepreneurship and resilience
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Building products people actually want
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Turning failure into momentum
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Sales, marketing, and guerrilla growth strategies
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Family, leadership, and legacy
Whether you’re a founder, fitness enthusiast, aspiring entrepreneur, or someone looking for real inspiration, this conversation delivers insight, humor, and hard-earned wisdom you won’t want to miss.
Subscribe to The Mike Litton Experience for more conversations with entrepreneurs, leaders, and high-performers who are making an impact.
Like, comment, and share this episode to help us continue telling powerful stories.
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Transcript
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| 0:00.0 | I was 29 and I had a couple kids and I just, you know, I had a, it's one of those moments |
| 0:07.3 | where no, if your job doesn't bring that satisfaction to you, you will spend all the |
| 0:13.5 | money in that job outside that job to bring happiness. You don't get fulfillment from your |
| 0:17.5 | job. There's 200,000 qualified buyers, 1,200 vendors, massive |
| 0:22.3 | show. McCormick Center, Chicago was sold out, and I've got new banner, backdrop, |
| 0:26.4 | staff of four, a couple thousand samples. I'm like, here we are. We're on startup street, |
| 0:30.3 | where all the new guys are, we're going to kill. No one stops by my booth the first day. |
| 0:34.8 | I'm 29. I put all my money in a real estate Does anybody ever else remember what happened in 0809? Yeah. Yeah, I lost everything. So now I'm broken miserable. I'd rather be broken happy. And I remember that the last time I was truly happy was when I was slinging supplements and helping people lose weight because, you know, helping people look good and feel good is a really honorable trade. |
| 0:55.2 | I'm getting to do the Walmart Expo here in the end of February down in Costa Rica's for Columbia, Nicaragua, and Costa Rica. So I'm zooming with the guy last week. And I sent him a bunch of samples. You send me quite a few ago. I go, share with your family. We'll talk next week. And so he pops up and he goes, |
| 1:09.9 | all right, |
| 1:10.0 | we're going to launch you |
| 1:10.5 | in all these Walmarts in Columbia, |
| 1:12.1 | Nicaragua, |
| 1:12.6 | Costa Rica, |
| 1:13.5 | South America. |
| 1:14.4 | Did you know there's a technology that's actually an app on your phone that uses sound waves to tell your brain what you want your brain to do? We had a young man that was a guest on our podcast, the Michael Litton Experience, who had a traumatic brain injury. |
| 1:27.9 | He was sleeping three hours a night. |
| 1:29.8 | He's using Newcomb now and he's sleeping more. |
| 1:32.1 | Go to Newcom.com, Mike 15 promo code. |
| 1:35.6 | Newcom promo code Mike 15 for an extra 15% off. |
| 1:39.3 | Go today. |
| 1:40.6 | Welcome to the Mike Litton Experience podcast. |
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