When you're building AI, the first thing that you need to build is the brakes of the system.

It's the understanding on where you're going to deploy it and how you're going to deploy it.

We had thousands and millions of information lines about our users.

And the first thing that we did was we just built the system that allowed us to understand everything about every user.

We built these co-pilot tools, and we realized very quickly they didn't adopt them.

So we went funnel by funnel,

putting agents in front of critical aspects of the business.

We put the agents in front of our users really quickly.

It was very painful.

If you see the best companies out there,

97% of their value gets created after year 15, year 15, to year 1-5, 97% of their value.

40% of used car transactions in Latin America end in fraud. Not the lemon problem you find in the

United States. Kidnappings, forged documents, stolen vehicles. And in Mexico, only 5% of

the used car market is financed compared to 90% in the U.S. Carlos Garcia-Otati founded Kavak after being

defrauded twice trying to buy and sell cars in the region. The company he built handles everything,

buying, reconditioning, selling, financing,

warranties, and logistics. Four separate businesses underneath one consumer experience

operating across Latin America and the Middle East. By 2021, Kavak had 10,000 employees and was growing at 300%.

Then capital disappeared and the company had to rethink everything.

Instead of retreating, Carlos bet on AI, replacing copilot tools that employees wouldn't adopt

with agents that now handle more than 90% of customer interactions.

The transition took a full year of flat growth.

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