I think the reason why we wanted to go this route is just the power of relationships you can build with people before you sell anything or even during the process is extremely valuable.

This is the show where I bring you the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds and online marketing

so that you can get more leads and sales every day without having to empty your wall in the process.

All right, let's jump into it.

Hey, hey, what's up, everybody?

Rick Mowardy here and welcome back to the Art of Pay Traffic Podcast for episode number 119.

Hope this finds you well.

Thanks so much for coming to hang out me today.

Whatever you're up to, hope that you're having a great day.

On today's show, my friend Brandon Lucero from soulwoodvideo.com is

going to join me to share a case study of how he used a three-part Facebook video ad strategy

for a six-figure product launch that he did in late 2016. And I asked him to come on because

he did such a great job with this launch.

And I was kind of following. I was kind of watching what he and the person that he partnered

with for this launch, what they were doing with it and thought that they did such a really good

job. I asked him to come on and talk about it. So specifically, we get into how Brandon used

Facebook videos to create a customer journey,

basically building relationships with people, moving them from being a cold lead all the

way through to being raving customers. And we're going to break down the entire strategy today,

the types of videos that Brandon used, why he used the specific ones that he did, how long the

videos were. That's one question I get all the time is how long should my Facebook video ads be.

...