Pushing.

Hello, hello, Rebusiness History fans. It's been way too long. In case you're curious,

we are hard at work, cooking up all sorts of mischief for you. Already I've been to Alabama,

twice. That's how deep we're going this year. But while we wait for all those new episodes,

I wanted to share with you an interview I did with my friend and colleague, Rick Rubin.

If you know your pushkin shows, you'll know that Rick is the driving force behind our music

podcast, Broken Record, in addition, of course, to being maybe the most important music producer of

his generation. I mean, he's worked with Metallica, Adele, Johnny Cash, the Beastie Boyz, Jay Z,

the Chili Peppers, Neil Young, on and on. I met Rick years ago, and I've been out to

Shangra-Law many times, which is the famous recording studio Rick runs up in Malibu. Rick and I

once interview Bruce Springsteen together, which is an experience I'll never forget. If you meet Rick,

you'll understand immediately what makes him such a brilliant producer, because he's one of the

most open and generous listeners I've ever met. Anyway, over the last couple of years, very quietly,

Rick's been working on a book about creativity, called The Creative Act Away A Being. I read it in

one sitting. I loved it. I called up Rick and I asked him, can we talk about it? And what follows

is that interview, which I wanted to share with all of you. We ran it in the Broken Record feed

for the music diehards, but I thought it made sense to run it again here, because although it's a

book about creativity by a music producer, and many of the examples Rick talks about are about

music, it's not a music book. It's this beautiful exploration about how to open up your imagination

that I believe has useful insights for all of us. Anyway, here goes our conversation. I hope you enjoy it.

Rick, hey, so I have a million questions and I thought the fun thing to do would be to go through

and I would just read you things I underlined, because there are things that I would love for you to talk,

...