One of the biggest challenges I hear from traditional brick and mortar stores that have maybe been in business for a few decades even is how do I successfully transition my business online?

I also hear from a lot of these brick and mortar stores and tourist areas.

How do I capture that customer information to sell to them again when they get back home and maintain that long-lasting relationship.

Today, I'm so excited because I hope we answer both of those questions.

Plus, talk about how to make your online store an extension of your in-person experience

and bring that store up to date by using influencers and email marketing and the latest in social media.

Today, I'm so pumped because one store that I

personally love to shop, Tucker Brown, which is home in the Fort Worth Stockyards, if many of you

are familiar, and also a huge face of Western fashion right now. I'm so excited to visit today

with Mamie Brown McKee, who is the co-owner of Tucker Brown with

her father who started the business many years ago.

Today we're going to deep dive into what makes Tucker Brown successful, both from the

storefront, capturing tourist information to email marketing all the way to that influencer

relationship.

You guys, get ready to meet my friend Manny Brown of Tucker Brown.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek? Let's hear from those insiders,

experts, and strategists that actually make it happen. I'm your host, Ashley Alderson from the

boutique hub, and I can't wait to chat. Hey guys, welcome back to the podcast this week.

Mimi Brown, I'm so pumped that you're here.

Thanks for being on the show with me.

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