From Boutique Roots to STR Heights

The Boostly Podcast

Mark Simpson

Marketing, Entrepreneurship, Business

5 • 1.4K Ratings

🗓️ 17 June 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Boostly Podcast Episode 731. https://www.hostfully.com/boostly/ In this episode of the Boostly podcast, recorded live from STR WealthCon 2024 in Nashville, host Mark Simpson interviews Jake Cowen, a prominent short-term rental host from Steamboat Springs, Colorado. Jake shares his journey from managing boutique hotels to building a diverse portfolio that includes short-term and mid-term rentals. He also talks about the crucial role of revenue management and his use of various tech tools like Pricelabs and Hospitable. Additionally, Jake discusses his plans for expanding his business in 2024, including launching a new podcast and growing his clientele. The episode concludes with a shoutout to the podcast sponsor, Hostfully. https://Boostly.co.uk https://Boostly.co.uk/5steps https://instagram.com/boostlyuk https://Boostly.co.uk/podcast

Transcript

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0:00.0	Welcome to the Bueusley Podcast. This is a special recording from S.T.
0:04.3	WealthCon 2004 in Nashville. We are doing a Behind The Host special and with me
0:10.6	we've got a special guest who is a host in the USA, and we're going to find
0:15.2	out all about his story.
0:16.2	So can you please introduce yourself, let everybody know who you are, where you are,
0:19.9	and where your properties are, and we'll go from there.
0:22.0	Thanks for having me, Mark Mark excited to be here.
0:24.0	I live in Steamboat Springs, Colorado.
0:28.0	Have, did I say my name?
0:30.0	Hello, my name is Jake Toen.
0:32.0	I'm a host in Steamboat Springs, Colorado.
0:35.7	I lived there with my wife and my two little kids, three and five years old.
0:42.0	We own three units in Steamboat, co-host three more there, and a duplex in Gulf Shores, Alabama,
0:50.4	and a midterm rental in Denver. And I also do revenue management for 45 units across the United States.
0:58.0	Wow, so as a heck of a portfolio.
1:00.0	How did you get started? Where was property number one?
1:02.0	Well, it's a long and winding road, um, but I actually started backwards.
1:09.0	Most people are getting into boutique hotels now. I lived on site at a bed and breakfast from the time I was
1:14.6	ten years old. When I graduated college at 22 my parents had bought a second boutique
1:22.2	hotel in Palm Springs, California from 22 to 27.
1:27.0	I managed a 12 unit 1950s theme.
1:31.3	Boutique hotel learned all about hospitality, served on a bunch of hospitality boards and stuff like that.
	...

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