This is The Guardian.

Today, has Taylor Swift lost her touch?

Debbie was in a bit of a pickle. A Crisp and Gurkin sandwiches just weren't selling.

Until she had the good idea to use Canva to design her logo, menus and social posts.

They looked good. really, really good.

Turns out Crisp and Gurkin's sandwiches are right up everyone's street.

Even if that street now smells of pickles.

Thanks, Canber.

She is, by any measure, the biggest pop star in the world.

And she doesn't miss a trick.

I'd previously met her at Meet and Greet when I had long hair.

And then when I went and met her prior to doing this interview, I had a bob.

And the first thing she said to me was, oh my God, you've had your haircut.

And there's no way she remembers that, but that photo exists on file somewhere.

As Laura Snape's The Guardian's Deputy Music Editor can tell you, Taylor Swift's thing is all about being your relatable BFF, while building an empire like no artist before her.

I would describe her as presidential and goofy.

She's very easy to talk to, you know, you can talk to her about Sally Rooney novels

while she's knocking back a large glass of white wine.

She is an absolute machine, a one-woman industry who has repeatedly broken album sales

and streaming records on every new release

and whose era's live tour boosted the UK economy by one billion pounds.

And so when she released the life of a showgirl a week ago, the hype was intense.

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