This is the Guardian.

Today, what lessons can Labour learn from Tony Blair's winning election campaign in 1997?

Good afternoon, the Prime Minister has gone to Buckingham Palace to ask the Queen to dissolve Parliament.

When Mr Major gets back to Downing Street within the next hour, he's expected to confirm the

election. It's March 1997 and the election that Britain has been waiting for for over a year has just been called.

Good morning. I'd like to formally confirm that I've seen her majesty to Queen this morning and sought her

permission for a disillusioned Parliament and a general election on the 1st of May.

The Labour Party, of course, has been waiting for much longer than just a year. In fact, it has now been

out of power for 18 and finally has a historic chance to re-enter Downing Street.

At long last, we're delighted the campaign's underway. I mean, of course, the choice will be between a conservative party

that most people feel as run out of ideas and as out of date and a new and revitalised Labour party.

Yesterday, we heard how Labour prepared for this moment in the year before the election.

The intense internal policy battles, the strict message discipline and the newly built rapid rebuttal unit.

Today, how it managed in those last six weeks to get over the line, and what if anything,

Kirstama can learn from that.

From the Guardian, I'm Kieran Stacey. Today in focus, Labour and what it takes to win an election.

Part 2

There's a danger when parties have been in opposition for so long that they start drowning in ideas.

They overthink new policies. They send voters a barrage of offers. It's almost too much to take in.

Well, as the 1997 election campaign got underway, Labour's communications chief Alistair Campbell was really aware of that danger.

His plan was simplify everything.

We really started to focus on this idea of having a very limited number of specific pledges that we were going to make the centrepiece of the campaign.

...