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The Proven Entrepreneur

From Basement Startup to Thriving Business – Julie Hockney’s Entrepreneurial Journey

The Proven Entrepreneur

Don Williams

Entrepreneurship, Marketing, Careers, Business

51.3K Ratings

🗓️ 17 February 2025

⏱️ 40 minutes

🧾️ Download transcript

Summary

What does it take to transform a passion into a successful interior design business? How do women entrepreneurs navigate the complexities of leadership, growth, and innovation while balancing creativity and business strategy? In this episode of The Proven Entrepreneur Show, host Don Williams sits down with Julie Hockney, a visionary business leader who built JH Interior Design and Bouquet Floral Studio into thriving enterprises from humble beginnings.


Julie’s story is nothing short of inspiring. She started her journey as a music teacher, but her entrepreneurial spirit led her to take a leap of faith. With an eight-week-old baby and nothing but determination, she founded JH Interior Design from her basement. Fast forward to today, she has scaled her business to 23 employees, expanded into Steamboat, Colorado, and established a reputation as a leading expert in the design industry. Not stopping there, she also founded Bouquet Floral Studio, an extension of her passion that has grown into Omaha’s top floral studio, handling an astounding 97 weddings in a single year.


What You’ll Learn in This Episode:

1) How JH Interior Studio was founded: The grassroots journey of turning a home-based passion into a full-scale design firm.

2) Lessons from women entrepreneurs: The mindset shifts and challenges that come with being a female leader in business.

3) Balancing creativity and business: How to manage the art of design while building a profitable company.

4) Scaling a small business successfully: Overcoming roadblocks, hiring the right team, and creating a sustainable company culture.

5) Tips to run an interior studio business: Strategies for managing operations, clients, and branding in a competitive market.

6) How to grow an interior design business: The key decisions that helped Julie expand her company beyond Omaha.

7) Challenges of running a floral studio: Handling high-pressure events, managing perishable products, and working with demanding clients.

8) Leadership tips for entrepreneurs: How to trust your instincts, embrace risk, and make confident business decisions.

9) The power of saying ‘YES’: How Julie’s willingness to take risks opened doors to incredible opportunities.


Through personal stories, real-world business insights, and honest reflections, Julie shares the highs and lows of her entrepreneurial journey from teacher to business owner. She talks about the importance of resilience, adaptability, and trusting the process—even when faced with uncertainty. Whether you're an aspiring entrepreneur, a seasoned business owner, or simply someone who loves an inspiring startup success stories, this episode is packed with valuable takeaways.


Listen now and gain insights from a proven entrepreneur who turned passion into success!

Transcript

Click on a timestamp to play from that location

0:00.0

Are you an entrepreneur looking for more free time, more money, or just looking for that success blueprint?

0:11.6

The proven entrepreneur is the podcast for you.

0:14.6

Host Don Williams and his guests share real success stories from proven entrepreneurs.

0:19.7

Here's your host, Don Williams.

0:29.0

Hey, it's Don Williams with today's episode of The Proven Entrepreneur Show.

0:33.8

I have a real treat.

0:35.7

Maybe my favorite Nebraska. Even though I may have said that. Maybe my favorite Nebraska.

0:38.1

Even though I may have said that to like 100 other Nebraskaans.

0:42.8

But Julie really is my favorite.

0:45.0

My very good friend from Omaha, Nebraska today, where I'm sure it's colder than HACC.

0:51.2

It is.

0:52.2

And it's about 80 here in Fort Worth, Texas today.

0:56.5

And so Julie Hockney, welcome to the show.

1:00.1

Thank you for having me.

1:01.7

I've really been looking forward to this.

1:03.4

My pleasure.

1:05.4

So let's, now we know each other.

1:08.0

Okay.

1:08.3

So you're, you might be a strange guest, but you're not a stranger guest, if you know what I mean. Uh-huh. Uh-huh. And we know each other. Okay. So you're, you're, you might be a strange guest, but you're not a stranger guest, if you know what I mean.

1:12.9

Okay.

1:13.6

And we know each other through our association with EO or Entrepreneur's Organization.

1:19.3

Correct.

...

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