Welcome to the Jasmine Star Show where today I have the distinct honor of having a conversation

with an unexpectedly, wildly, profoundly successful entrepreneur who has gone so deep in a niche

that I am so attracted to, so fascinated by, had never known how deep this niche could go.

And then to watch somebody serve this niche so well,

I could not be more happy to have Heidi Easley here on the Jasmine Star show. Welcome, Heidi.

Thank you. Thanks for having me. I'm excited. I am very excited because there's a couple

things that are going to be happening. The aim for the show as we focus deeply into 2025

is to highlight really incredible entrepreneurs who are doing things

in new or unexpected ways, serving new or unexpected markets to open expansion to show

how successful one might be. And I met Heidi by way of my mastermind. Heidi is in my mastermind.

I couldn't be more excited. And she has agreed to join on the second cohort of the

mastermind. And I get to walk this journey with her. But regardless of that, I would have never

have known the depths of how successful this woman is without having to understand the market that

she serves. So without further ado, Heidi, can you explain your business?

Yes.

So I teach artists and crafters how to make money teaching paint parties.

And that's it?

I keep it simple.

Okay.

So when I first met Heidi, we do interviews for the mastermind because we want to make sure that we're curating the right room.

That was the exact same pitch that she gave to me.

And I was like, well, okay, well, this is great.

...