Imagine two people walking into the grocery store going down the bread aisle. One goes straight for the

cheapest option. Taste, quality, and ingredient aren't a priority. They just need any bread. But the other

person heads right to the gluten-free section, where the bread is tailored to their specific need. They're willing to pay more,

even double the price. Because this bread is exactly what they're looking for. That's what

happens when you fulfill a specific need. You don't just become an asset, but you become in high demand. Welcome to my

teaching today where I'm going to tell you in three simple steps, how you can move from becoming

an asset to becoming in high demand. So let's get right into this.

Just like the gluten-free bread, standing out as the total package means that you're not just another option.

You're exactly what your audience, career, or business need and is willing to invest in. So now I'm going to break down three important keys to help you stand out, just like that specialty bread that's always in demand.

Step one, define your unique value.

As I stated, gluten-free bread feels a very specific need. Take myself as an example. I have a gluten sensitivity.

So certain glutons not only bother me, but they make my stomach ache. They make me bloat.

They just don't make me feel good. So when I'm opting into gluten-free bread, I'm not paying

attention to the price. I'm paying attention to that I am avoiding pain. The pain of a bloated

stomach, the pain of looking like I'm nine months pregnant in my clothes, that's a price I'm not willing to pay.

But what I am willing to pay is paying a higher price for bread that makes me feel good

in my body and feel good in my clothes.

If you are gluten-free and you have any type of gluten sensitivity, you know that gluten-free

bread is more expensive than

the other bread that you see on the shelf. That's how you become in demand. You go the road

less traveled. In a grocery store filled with bread, I will always go right to the very

expensive gluten-free section. Gluten-free for me will always go right to the very expensive gluten-free section.

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