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The Influencer Podcast

From 3K Followers to Six Figures: Mayci Neely Breaks Down Brand Deals

The Influencer Podcast

Julie Solomon

Business, Marketing

4.71.5K Ratings

🗓️ 11 March 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

In today’s episode, we're joined by the remarkable Mayci Neely to discuss her transformative journey from sharing her life story on a blog to becoming a TikTok sensation with over 930K followers. Mayci breaks down her process for pivoting into the world of content creation, the importance of knowing your worth, and successfully pitching to brands using our program "Pitch It Perfect.” Together, we'll explore the importance of quality content over follower count, strategies for initiating brand collaborations, and the power of confidence in securing fair compensation. Mayci's personal growth and financial success reveal that understanding and showcasing your value can lead to substantial income, even beyond six figures. Stay tuned as we take a look at how learning the ins and outs of negotiating can turn your social media presence into a lucrative business. KEY POINTS: 00:00 Monetizing social media content: Mayci’s success story. 05:25 Julie's podcast helped Mayci find her niche. 06:56 Building brand and audience, focusing on quality. 16:07 Fear of charging too much harms business. 16:59 Sourcing rates and time invested for content. 20:19 Use Instagram to connect and collaborate easily. 23:06 "Show expertise, create value, negotiate higher pay." 27:15 Build confidence to execute social media strategy. 30:32 Pitch Perfect community supports confident, successful pitching. 33:48 Macy shares tips for making money easily. QUOTABLES: "I was just very confused in the beginning. And then I found you, Julie, and I was listening to your podcast every day, every episode. And I was able to start getting more of a framework of what I wanted to do and how I could do it." — Mayci Neely "I have 5000 followers, but they're so loyal. And so I felt like my influence was super strong enough to where a brand should want to work with me." — Mayci Neely "So overall, it's been like a huge blessing because I know how to pitch brands, I know my worth, I know how to get what I want, I know how to get paid for my work.” — Mayci Neely GUEST RESOURCES: Mayci Neely IG | @maycineeley RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer

Transcript

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0:00.0

I don't think I realize that in the beginning.

0:01.4

I would kind of be like, oh, it's fine.

0:03.0

Like I can get them the right.

0:04.0

Like, I'm just going to, I'm happy that I'm giving the money

0:06.0

to begin with.

0:07.2

But what you realize that brands will pay you is what I realize.

0:10.9

Like, no matter what, if a brand gives me a rate,

0:14.0

even if it's what I want, I will still come back and be like,

0:16.0

oh, I would love to just like put it here.

0:18.0

And they will, like 95% of the time they will.

0:21.0

So I think if you realize your worth it really shows if you have

0:24.4

your confidence when you're pitching these brands and they will come back and they

0:28.0

will give you the rate you want. Welcome to the Influencer podcast. I'm your

0:31.9

host Julie Solomon. If you found yourself here, it means you are

0:36.1

ready to unleash the powerful visionary that lives inside you, turning you into an authentic

0:41.3

leader who creates influence, impact, and change.

0:45.0

Let's get started.

0:47.0

Hello and welcome back to another exciting episode of the

0:54.5

Influencer podcast. Today we are talking about how to show up

0:58.6

vulnerability on Instagram and make money doing it. We are talking to Miss Macy J

1:04.0

today, Macy Neely. I got to meet Macy through my

1:07.5

Pidget Perfect program and she is one of our

...

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