meta_pixel
Tapesearch Logo
Log in
The Influencer Podcast

Building a Strong Personal Brand on Instagram with Brock Johnson

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 13 March 2024

⏱️ 55 minutes

🧾️ Download transcript

Summary

About this episode: In today's episode, we're joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous successes. As we navigate Instagram's preference for authenticity, Brock outlines the platform's shift towards long-form video content and shares insights on the importance of a clear niche in building a strong social media foundation. He also highlights the key differences in content creation and audience engagement strategies for Instagram and TikTok. Tune in for Brock's expert guidance on cultivating a robust online presence and scaling your influence in the social media landscape. KEY POINTS: 03:56 Instagram now favors carousels and photos. 11:13 Navigating trends and sustainability in social media. 15:43 Struggling to balance personal and business content. 19:49 Consistent Instagram posting leads to steady growth. 22:00 Creating content full time without exhaustion. 24:09 Reposting old content eases anxiety and stress. 29:47 Start with a niche, then expand. 30:28 From Instagram growth to broad business strategy. 33:47 Focus on niche, optimize profile for success. 41:24 YouTube isn't mobile-friendly; TikTok adapts better. 43:44 Instagram algorithm is social-based, TikTok is content-based. QUOTABLES: "About 80% of my posts are reposts, like literally taking something from a few months ago and posting it again or recreations of something from the past. So if you reverse that math, that means that only about 20% of my posts require new effort, or a lot of effort, or a new idea or something fresh." — Brock Johnson "So the Instagram algorithm is what is called a social based algorithm, meaning that Instagram cares about your social network... whereas on TikTok, it's what's called a content based algorithm." — Brock Johnson GUEST RESOURCES: Brock Johnson IG | @brock11johnson Stop the scroll and grab attention with Brock’s top 25 viral hooks. Click here to get them for free! RESOURCES: [FREE] Are you a content creator ready to take your brand collaborations to new heights? Grab the Brand Deal Playbook and unlock the secrets to securing paid partnerships with confidence. You'll gain free access to pitch templates, essential questions, and expert strategies that will propel your content creator journey to new heights, including immediate and lifetime access! [FREE] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! KAJABI: Turn your skills into predictable revenue! Get a free 30-day trial at https://Kajabi.com/influencer JUSTWORKS: Payroll, benefits, HR, and compliance — all in one place! Start your free month now at justworks.com/influencer

Transcript

Click on a timestamp to play from that location

0:00.0

But the biggest key with trends is I don't rely on them. I kind of view a trend like a golden ticket or like a lottery ticket where it might blow up it might go viral. It might make me a millionaire overnight, but I'm not going to rely on this. I'm not going to just keep recreating trends for the

0:15.8

sake of trying to go viral and I think the biggest reason for that is that if all you're

0:20.6

doing is recreating trends people don't know the real you.

0:25.2

Welcome to the Influencer Podcast. I'm your host, Julie Solomon.

0:29.7

If you found yourself here, it means you are ready to unleash the powerful visionary that lives inside you, turning you

0:36.0

into an authentic leader who creates influence, impact, and change.

0:41.5

Let's get started. Hello my friends and welcome back to another episode of the Influencer

0:49.7

Podcast.

0:50.7

We have someone on the podcast today that I have never interviewed but I've wanted to for a really long time because I think that he is phenomenal when it comes to Instagram growth strategy and that is Brock Johnson. Now Brock kind of became on the scene

1:06.8

or he's been on the scene for a while but I feel like I remember him blowing up

1:10.5

back in that 2020 era and he really honed in on a solid and clear

1:15.4

Instagram strategy to grow hundreds of thousands of followers there and then he did

1:19.6

the same thing over on Tik-Tok and so today Brock is on the podcast to share

1:24.2

Instagram strategies that are not only foundational and stand the test of time, but

1:28.0

what's really happening and hot right now to move the needle. We not only

1:31.9

talk about Instagram, but we talk about

1:33.7

Tik-Tok as well. So you're gonna be getting some really good juicy tidbits on

1:37.7

strategy, on trends, and on content how-to to make sure that you're staying on the tip of the arrow with what is to come.

1:45.0

So if you are wanting to grow on Instagram or grow on Tik-Toc, you are going to love today's episode.

1:51.0

And with that, let's get started with Brock.

1:55.0

Hey Brock.

1:56.0

Hi, thank you for having me.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Julie Solomon, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Julie Solomon and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.