Can anyone run and create a course? In this bonus episode, Rob speaks to entrepreneur and coaching business owner Kim Phillips about how she brought in 11,000 clients in just one year! They also discuss marketing, social media and the power of data. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com KEY TAKEAWAYS  Kim was at a conference and realised how easily she could leverage her time via coaching to gain more clients as well as a creating a brand new business. Kim started her career in the marketing world, particularly around direct marketing. Today she focuses all her time and energy on the impact makers, this is the audience she serves. You should aim towards your ‘apex’ customer, all your content should be aimed towards that individual. Often, we self-sabotage ourselves by letting our ego drive our decisions rather than focusing on our mission. Usually the people we are worried about are not even the people who will help us with this mission! With clients, it’s important to focus on where a buyer comes from not just a lead. Some channels generate a lot of leads but not many buyers whereas others attract a lot less leads but attract a high value client. Never tell your children that you have to go to work. Talk about the impact you make instead, never make work look or seem like an obligation to them.  BEST MOMENTS  “I’m a total data nerd” “Too often we put our ego before our mission” “I believe the only way we overcome the darkness is when we do something, when the good do nothing, evil wins” “The numbers can be vanity” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com