From 30 Local Retailers to National Distribution at Walmart, Whole Foods and Thousands more with Jash Mehta, Founder of Pop and Bottle
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 16 July 2024
⏱️ 48 minutes
🧾️ Download transcript
Summary
“I definitely don’t know if I would have done it if I knew how difficult it was back then. But here we are, living to tell the tale,” says Jash Mehta, co-founder of Pop & Bottle, as she shares how she and her co-founder, Blair Hardy, started the company inspired by California’s farm-to-table culture and a commitment to plant-based eating.
From humble beginnings with a Vitamix in a small kitchen, they created dairy-free, no refined sugar, and organic beverages. Despite lacking a food and beverage background, their passion for clean living led them to craft products free from additives and preservatives, setting Pop & Bottle apart in the market.
Strategic marketing, eye-catching packaging, and partnerships with local tech and food delivery services helped them gain traction. Securing a spot in Whole Foods was a pivotal moment, validating their efforts and allowing them to scale.
Jash emphasizes the importance of community support, trusting one’s intuition, and being resourceful. She shares their future goals for Pop & Bottle, including expanding their product line and becoming a household name in the organic beverage market.
This episode of Dear FoundHer… explores how two friends turned their passion into a successful business, navigating the food and beverage industry with resilience and innovation.
Quotes
- “We wanted to be organic certified. That was really important to us because we believe in our coffee and tea being organic. So we had to go through organic regulation, get certified, and do all of that. But again, what did that teach us? It taught us everything about supply chain and sourcing, and we’ve carried that knowledge forward as we’ve built the brand.” (17:30 | Jash Mehta)
- “We sold ourselves and our story as much as we sold the product.” (27:45 | Jash Mehta)
- “Don’t let this be a lonely journey. Find community. And don’t let anybody tell you or define the rules of your company or your business. Finding that inner voice as you balance out all of those outer voices is really, really important.” (43:39 | Jash Mehta)
Connect with Jash Mehta:
Instagram: http://www.instagram.com/popandbottle
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Transcript
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| 0:00.0 | Hi guys, it's me, Lindsay Pinchuk, host of Dear Founder. In a few minutes, you're going to hear me talk to |
| 0:06.6 | today's guest, Josh Meta, co-founder of Pop and Bottle, about starting a business from scratch, |
| 0:12.3 | getting really scrappy and being strategic in your marketing practices. You're also going to hear |
| 0:17.9 | Josh talk all about how they just got started, literally with a |
| 0:22.7 | Vitamix, which goes back to everything you hear me say all the time, which is to take one step |
| 0:28.8 | every single day. Just get started. It won't be perfect. You're going to make mistakes, |
| 0:33.8 | but you simply have to start or else you will never know. It's also key, though, |
| 0:39.9 | to learn from others where you can so that you don't make the same mistakes, which is why I put |
| 0:46.1 | together my free guide, the Just Get Started blueprint. This guide helps you to make sure that you |
| 0:52.0 | have all the basics covered off on your new business |
| 0:54.9 | venture. You can grab this guide through the link in my show notes and just get started. |
| 1:00.0 | And now on to today's episode. Today we're talking about one of my favorite products, coffee and tea. |
| 1:07.9 | And as you'll hear in a moment, our guest has one of the loveliest accents to listen to |
| 1:13.0 | for the next half hour as she tells us her incredible story. Josh Meta relocated from London to her |
| 1:19.6 | current home in California, which was the inspiration for her and her co-founder Blair Hardy |
| 1:24.7 | to begin the journey of creating their company, Pop and Bottle. |
| 1:29.6 | Inspired by the farm-to-table culture of California cuisine and belief in the power of plant-based |
| 1:35.6 | eating, they sought to apply this ethos to their most beloved daily ritual, their morning latte. |
| 1:42.2 | As coffee lovers who also prioritized health, the two friends |
| 1:46.1 | asked themselves why there was nothing on the grocery store shelves that met their standards, |
| 1:51.5 | clean label, dairy-free, no refined sugar, and organic. Josh co-founded pop and bottle from a genuine |
| 1:58.6 | desire to create quality coffee and tea beverages that |
... |
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