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The Proven Entrepreneur

From 3 Acres to Nationwide: How Matt McLean Built Uncle Matt's Organic Juice Empire

The Proven Entrepreneur

Don Williams

Entrepreneurship, Marketing, Careers, Business

51.3K Ratings

🗓️ 9 December 2024

⏱️ 41 minutes

🧾️ Download transcript

Summary

Join Don Williams as he sits down with Matt McLean, the visionary founder of Uncle Matt's Organic, in this inspiring episode of The Proven Entrepreneur Show. Dive into a captivating narrative of entrepreneurship that begins with a family legacy in citrus farming and transforms into a nationwide organic juice brand.


Discover how Matt turned a simple request from a German client into a game-changing business opportunity, pioneering organic juice in the United States before the USDA organic seal even existed. Learn about the challenges he faced, including the devastating citrus greening disease that threatened to destroy his entire business, and how resilience, prayer, and strategic pivoting became his ultimate survival tools.


Key Highlights:

  • The journey from a three-acre family grove to a nationwide organic juice brand
  • Scaling strategies that took Uncle Matt's from local markets to major retailers like Publix, Kroger, and Whole Foods
  • Overcoming the citrus greening crisis by developing global supply relationships
  • A remarkable business comeback story, including buying back the company during the pandemic and more than doubling its size


Matt shares candid insights about entrepreneurship, including the importance of persistent yet respectful relationship-building, the value of family support, and staying true to your passion. Whether you're an aspiring entrepreneur, a food industry enthusiast, or simply love an inspiring business story, this episode offers valuable lessons in innovation, adaptability, and perseverance.


Don't miss this extraordinary tale of turning agricultural roots into a thriving organic juice empire!


For information on how to work with Don visit us at https://donwilliamsglobal.com

You can also reach out to Don Williams at https://provenentrepreneurshow.com


Don’t forget to subscribe to The Proven Entrepreneur Show for more success stories, actionable strategies, and the best of entrepreneurial wisdom!

Transcript

Click on a timestamp to play from that location

0:00.0

Are you an entrepreneur looking for more free time, more money, or just looking for that success blueprint?

0:11.6

The proven entrepreneur is the podcast for you.

0:14.6

Host Don Williams and his guests share real success stories from proven entrepreneurs.

0:19.7

Here's your host, Don Williams.

0:30.0

Hey, Don Williams here with today's episode of the Proven Entrepreneur Show, the show where

0:37.1

proven entrepreneurs share their story to help you learn

0:40.6

and improve in your own entrepreneurial journey. Our guest today, I am so excited.

0:46.2

Is Matt McLean of Uncle Matt's Organic? Matt, welcome to the show.

0:52.1

Hey, Don, thank you very much for having me today.

0:54.4

I appreciate the opportunity.

0:56.3

It's my distinct honor.

0:58.2

So happy to have you.

0:59.9

I think you're one of the pioneers in organic foods.

1:03.9

And I'm reminded.

1:05.9

I have a little sister who, you know, she was buying organic.

1:09.1

We're coming up to Thanksgiving.

1:10.5

This will air probably a little after Thanksgiving.

1:12.1

She was buying organic turkeys 35 years ago when they were hard to find.

1:18.6

Wow.

1:18.9

Okay.

1:19.8

Yeah.

1:20.5

And so, and now, you know, pretty common.

...

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