From 0 to $10M+ Exit In 3 Years: Case Study w/ Adam Hendle

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 7 August 2023

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Adam Hendle joins the Ryan to break down how he founded an 8-figure brand with a surprisingly tiny team, before successfully exiting in just 3 years.

He did all this while working a full-time job, while raising a family, and putting his spare time into the company.

In this podcast he shares with Ryan what it actually took to build and sell Ballsy, the men's hygiene brand, and everything he has learned along the way.

Today he is working on a new laundry brand SLAY which is bringing the same sense of fun to a whole new space.

To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:

http://www.Capitalism.com/Million

Timestamps

(0:00) - Intro

(1:15) - Ryan Introduces Adam Hendle

(3:00) - Interview Begins

(3:20) - The Origin Story Of Ballsy In 2017

(7:10) - How Adam Found A Specific Audience To Serve

(11:15) - Creating A "Love It" Or "Hate It" Brand

(18:50) - Leaving A Comfortable Job At Google To Go All In

(26:00) - The Hard Times And Struggles Of Scales

(30:50) - Creating A Content Strategy That Sells

(35:00) - After The Sale: Financial Freedom & Purpose

(41:00) - The Next Business Venture - SLAY

(45:20) - Takeaways From Ryan

Transcript

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0:00.0	I think this is the first time I've really said this out loud,
0:01.9	other than to my wife.
0:03.3	You're playing almost Russian roulette at a certain point.
0:07.3	You have this thing in your mind, at least I did.
0:09.1	It was like, once we exit this, everything is just like,
0:12.1	the clouds will part and it's just like,
0:14.1	after that six month mark, it's like, okay,
0:17.4	what am I gonna do with the rest of my life?
0:19.7	I had $5,000 when I started the business.
0:21.6	So we doubled sales every year, 3.5 to 8 to 16.
0:24.6	I built a brand that I wanted to see in the world.
0:27.6	That's what kept me going.
0:28.6	You've got to make people feel one way or another.
0:31.6	Either they hate you or they love you, if you can create that, that to me, like, drives feeling and drives purchase.
0:36.6	Tell tell signs that a brand is going to fail is...
0:40.3	I don't like talking about this, because it feels like...
0:43.5	First World Problems.
0:44.6	Like, even worse than First World Problems.
0:46.8	Like, what is the brand that's going to get me excited in a space that I feel like is not exciting?
0:51.4	I really like that question.
0:53.7	That's a really good question.
0:56.0	I mean, I've never dealt with anxiety.
	...

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