From 0.2% to 99.8% - Focusing on What Really Converts

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 18 September 2024

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your hosts, Carl White and Maria White dive into the crucial topic of where top originators get their leads.

Join us as they discuss the surprising statistics behind lead generation, revealing that a staggering 78% of successful loan officers rely on referral partners, primarily real estate agents, while only 0.2% comes from consumer direct leads.

Mrs. White shares her insights on the importance of focusing on high-converting leads and the pitfalls of chasing low-conversion opportunities.

They also reflect on the differences in lead conversion rates and why it's essential to prioritize building relationships with referral partners and leveraging your past database.

Don't forget to visit mmademo.com for free resources on converting more referral partners!

Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.

Transcript

Click on a timestamp to play from that location

0:00.0	So I've got the lovely Mrs. White here today.
0:10.0	It really runs the company.
0:11.7	I mean, you're humble, right?
0:12.9	But you really do.
0:14.1	Well, I just do the back end.
0:16.1	Well, which is all the work.
0:17.5	It is a lot of work.
0:18.3	It is.
0:19.2	It is.
0:20.2	It's a lot of work. It is. It is a lot of work. So, um, my topic today is, where do the top
0:30.4	originators get their leads? Oh. And you've got great, to know that. You've got great input on this.
0:38.9	I do.
0:40.3	So I see a lot of people, I see a lot of loan officers trying to do different things.
0:50.1	And I think, and they all do it with good intentions.
0:55.0	But I think the problem is, like there's, as the old saying goes, there's gold in them, their heels, if you know where to dig.
1:05.3	But you've got to make sure you're digging in the right spot.
1:07.4	Does that make sense?
1:08.2	Yes.
1:08.6	Okay.
1:09.5	So they can't see my screen here, but you can see
1:12.4	the screen. So Marie and I, we're actually recording on a little Zoom. And we're actually in our house
1:17.3	here in High Point, North Carolina, because our lovely daughter just got married this last Saturday.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Carl White, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Carl White and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.