Hello and welcome to my Friday 5, my weekly look at some of the latest topics and trends

in the world of well-being, and this week I am taking us on a journey into both wellness

brand-founding entrepreneurship, as well as take a closer look at some of the most fascinating

new food supplements and buzzwords that you might have started to come across.

Well those of you who follow me on my social media channels such as Instagram, Facebook

and YouTube will know that I have become a fan of a small British food supplement company

called Indie Supplements, having been censored to try last year by its female co-founder

Helen Snook, who I know well actually from my days at the Lizl Beauty Company when

Helen used to run customer events. And in fact she and I spent many a happy day and

evening together traveling around the country when I used to give talks and lectures on

botanical skincare and more back in the day before Kim and I sold the beauty brand and

I left for good. So it was really great to reconnect with her and her husband Chris after

all this time and together they have founded this brilliant British brand born like so many

good ideas out of their own personal frustration of not finding the perfect powdered form of

food supplements to make shakes, drinks and smoothies. The result being their Indie brand

which I have become a fan of and which my team have sorted a Lizl love discount code for

but more of that later, especially some very good Black Friday deals if you're listening

to me in real time. But first, and this is not an ad, I am a genuine fan here, I wanted

to find out more about Helen's entrepreneurial journey as well as bring in their chief nutrition

scientist Dr. Frederica Amarty to discuss in greater detail how some of these amazingly

interesting new and novel ingredients work. Yeah, actually work, including a discussion on

adaptogens, new tropics and more. So I would like to now welcome both Helen and Dr. Frederica and

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