Personalized nutrition is rooted in the concept that one size does not fit all, and who doesn't want to think they're special?

The concept of personalized nutrition is inherently appealing to the human ego,

simple messages, recognizing individuality, therefore resonate deeply with consumers,

explaining the popularity of such messages in sales and marketing,

even to the point of manufacturing personalized food for people's uniqueness

suggesting 3D food printing is a good

candidate for food customization.

Now, there certainly are some legitimate differences between people.

Some have a peanut allergy and keel over if they eat a peanut, and others have celiac disease

and have to avoid gluten or genetically are lactose intolerant.

There's an enzyme mutation common in some parts of Asia that protect against alcoholism

because people with it can't metabolize alcohol as efficiently, so toxic metabolites build up.

I did a fascinating video about fast versus slow caffeine metabolizers and the difference in health

benefits.

That actually extends to athletic performance. Caffeine is ergogenic. fast versus slow caffeine metabolizers, and the difference in health benefits, that actually

extends to athletic performance.

Caffeine is ergodetic, performance-enhancing, but only in fast metabolizers, shaving more

than a minute off 10 kilometers of cycling, whereas slower metabolizers got no benefit or

caffeine actually slows them down, adding two minutes to

their cycling time, depending on which kind of genes they have that codes the enzymes

that breaks it down.

But for most people, in most situations, we are more similar than different.

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