Frida Founder: “You Can’t DIY Yourself Through Motherhood”, with Chelsea Hirschhorn

Motherkind

Zoe Blaskey

Kids & Family, Parenting

4.8 • 864 Ratings

🗓️ 8 October 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today, we have a bonus episode with the incredible Chelsea Hirschhorn, founder of Frida, the brand behind FridaBaby, FridaMum, and soon-to-launch FridaFertility in the UK. Chelsea is not only the driving force behind an innovative business, she’s also a fierce advocate for parents, especially mothers. Frida has broken barriers with campaigns that have made history. From airing the first-ever ad showing a lactating woman at the Golden Globes (after years of those stories being silenced), to the to the first Sports Illustrated feature, featuring a woman proudly showing her C-section scar – something never done in the magazine’s 58-year history. Chelsea shares the unbelievable behind-the-scenes of these groundbreaking moments in our conversation. She was also in London for the unveiling of the world’s first postpartum statue – created to shine a light on the reality of motherhood in a world where fewer than 4% of statues represent women, and almost none acknowledge mothers. If you’re in London (or visiting), I urge you to go and see it – it will give you all the feels. This episode will leave you feeling seen, inspired, and uplifted. Chelsea is refreshingly honest about the truths of building a brand while raising four children, and she shares so many powerful lessons and practical insights for parents navigating life and work. In a world where beauty is often curated, airbrushed, and sanitised, one universal truth remains hidden in plain sight: the raw, unvarnished experience of childbirth and motherhood. Frida, the brand that has rewritten the language of parenthood under the direction of founder and CEO Chelsea Hirschhorn, now unveils Mother Vérité — the first monument to raise mothers onto the pedestal they deserve. FRIDA.com 5 Minute Motherkind: 21 days, 5 minutes a day to become your calmest, happiest self get the first 3 days FREE here Click Here to order your copy of 'Motherkind: A New Way to Thrive in a World of Endless Expectations’Continue the Conversation: Join our community over on Instagram for inspiration, tips, and sometimes a bit of humour to get us through our day - @zoeblaskey Join our mailing list to receive news, updates and new episode releases Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome to Motherkind and to this very special episode created in partnership with Frida.
0:14.0	I am your host, Zoe Blaski, and this is the show that takes you by the hand and guides you through a wild ride that is modern motherhood.
0:21.1	Because this is for you, the woman behind the mother.
0:24.8	Every week, I bring you world leading experts and thinkers to share fresh ideas, tools and
0:28.6	inspiration so that you can thrive too.
0:31.5	This week, I am joined by Chelsea Hirschon, founder of Frida, the brand behind
0:35.9	Frida Baby, Frida Mum, and soon, Frida Fertility.
0:39.6	Chelsea has also launched Frida Unsensored, a groundbreaking platform for women's health education.
0:45.5	This was her first ever UK podcast interview, and what an honour it was to have her here.
0:51.0	You might know Frida from the famous No Sucker. Honestly, thank God for that
0:55.9	little product, quite frankly. They now have over a hundred products, all designed to support as
1:01.8	parents with the realities of raising a family. But what I discovered through the process of getting
1:08.1	to know Chelsea and Frida better is how pioneering this
1:11.8	brand really is. Frieda created the first ever ad showing lactating women at the Golden Globes,
1:17.9	which was previously banned. And Chelsea tells that incredible story in the episode. They also
1:23.8	produced the first ever sports illustrated feature of a woman proudly showing her C-section scar,
1:31.1	which unbelievably, something that had never been done before in the magazine's 58-year history.
1:37.8	Chelsea was also in London to unveil Mother Verite, the first statue dedicated to honouring motherhood and the postpartum experience.
1:48.3	This seven-foot tall figure represents a universal mother whose body bears the hallmarks of
1:53.8	resilience and creation. Think about this. Fewer than four percent of statues represent
2:00.3	women and even fewer acknowledge motherhood.
2:04.4	This is a moment that matters. If you're in London, please go and see it. I'll put the link in the
	...

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