Welcome to the Tech Name Right Home for Friday, September 29th,

2023. I'm Brian McCullough today.

What if Apple had bought Bing and turned it into its own search engine. Why did France's

competition authority raid we believe in videos offices? Big layoffs and

peel-offs from Epic shows that the gaming industry is still hurting and of course the weekend long-range

suggestions.

Here's what you miss today in the world of Tech.

I've not been covering it much but the ongoing government antitrust trial

against Google has been shaking loose some interesting details. Like did we

almost get a deal where Microsoft would sell Bing to Apple in order for Apple to replace

Google with this Bing as their default search service?

Voting Bloomberg. Microsoft discussed selling its bing search engine to Apple around the year 2020, a deal that would have replaced

Google as the default option on the iPhone maker's devices according to people with knowledge of the matter.

Executives from Microsoft met with Apple's services chief Eddie Q, who brokered the current

search engine relationship with Alphabet's Google to discuss the possibility of acquiring

Bing said the people who asked not to be

identified because the situation was confidential. The talks were exploratory and

never reached an advanced stage, they said. Over the years the companies have discussed

other ways to make being the preferred option,

though Apple ultimately stuck with Google.

Those talks have taken on fresh significance now that the U.S. Department of Justice is in

a legal fight with Google to show that the company

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