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welcome to the good news ride home for friday August 7th, 2020. I'm Jackson Bird.

Today is International Beer Day, How to Celebrate and Why It Exists, how the Netflix sound logo came to be,

and what goats and wedding rings have to do with it, and the orchestra that uses

fresh produce as instruments. Here are some of the cool things from the news today. It's one of the

most recognizable branded sounds in the world.

The Netflix sound logo. How did it come to be? What are the sounds in it made from?

Dallas Taylor, host of the podcast 20,000 Hertz, which reveals the stories behind some of the world's most interesting and

recognizable sounds, recently spoke to the team responsible for creating Netflix's iconic sound

logo. You can listen to that entire episode at the link in the show notes, but here are some of the

highlights that I found the most interesting. So while Netflix has been around since the late

90s, it wasn't until they

introduced streaming content in 2007, and more importantly, started producing their own

original content in 2013, that the need for a sound logo was brought up. And the man who

recognized the need, Netflix's VP of product, Todd Yellen. While a lot of other people

played crucial roles in the process, he is ultimately the one responsible for the sound we all

know today. Sound logos are common before movies or sometimes at the end of TV shows,

you know, the quick sound effect or slightly longer musical composition that you hear as the name of the studio or production company is animated on screen.

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