Welcome to the Tech Meme Right Home for Friday, July 23rd, 2021. I'm Brian McCullough today.

Alphabet has a new moonshot company, while existing Big Bet Deep Mind might have had a big breakthrough,

why Snap and Twitter are sharing an earnings narrative right now, hint it's because they're

growing again.

And of course, the weekend long read suggestions.

Here's what you missed today in the world of tech.

Alphabet has a new moon shot. It's called Intrinsic, a new company to build apparently, although we're not entirely sure, software for industrial robots and so intrinsic will join

alphabet's portfolio of other bets that includes the likes of Waymo Wing and

verily quoting the Verge.

Details on what exactly intrinsic is building

or who its customers will be are unclear.

A blog post from the company's new CEO, Wendy Tan White

discusses intrinsic ambitions in broad terms saying it will quote

unlock the creative and economic potential of industrial robotics for

millions more businesses entrepreneurs and developers end quote by creating software

that will make industrial robots quote easier to use less costly and more flexible

end quote. Robotics have been an obsession at Google for years, but the company's efforts have been

focused and have yet to produce any commercial hits. In 2013, Google went on a

shopping spree for robots, buying seven companies in roughly six months, including Shaft, a Japanese

firm known for bipedal robots, Botan Dolly, makers of very cool viral videos, and Boston Dynamics, which needs no introduction. The effort was named

Replicant and headed by Andy Rubin an executive who co-founded the Android mobile

operating system. Over the years though no news emerged from Replicant and Google either sold off or shut down most of its acquisitions.

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