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it's friday july 8th 20 2022. I'm Jackson Bird today. Welcome to our accidental breakfast

episode. First, how did orange juice become our go-to breakfast beverage of choice, plus

Waffle House's in-house record label.

And someone's been eating their Wheaties,

how major sports tournaments are using AI to improve the game and the fan experience.

Okay, I sort of broke with the theme on that last one,

but nonetheless, here is some cool stuff for your ride home.

Every cereal commercial shows a glass of it laid out on a table alongside a slice of toast and a dish of fruit as a part of a balanced breakfast. One brand recognized its presence on the breakfast table as so unquestionable, they created a toothpaste that wouldn't ruin the

taste of it if you drank it right after brushing your teeth. Whether with pulp, added calcium,

or a heavy pour of Prosecco, orange juice has been a staple of the Western breakfast for

as long as any of us have been alive. But its inclusion as a go-to breakfast beverage is still

relatively recent, at least in the history of the meal. And it may not surprise you to hear,

its ubiquitous presence can be traced back to creative marketing agencies in the early 20th century.

In the first few decades of the 20th century, while oranges themselves were quite popular,

the only ways to get orange juice were to squeeze it yourself or buy it in a can.

But canned orange juice, boiled and left on a shelf for weeks, was, as you might imagine, not too tasty, especially compared to juice that

was freshly squeezed in your own kitchen. And according to historian Alyssa Hamilton,

...